topic Re: sync hubspot conversion events with facebook in Ads

sync hubspot conversion events with facebook

ACordova — Thu, 23 Mar 2023 16:20:49 GMT

hi everyone,

I followed the instructions of this page https://knowledge.hubspot.com/create-and-sync-ad-conversion-events-with-your-facebook-ads-account to sycn the offline conversion with my facebook account, but when I go to the Events Manager in FB, I dont see the events there( like opportunity, customer, etc), I only see one event called Other. I dont understand why, maybe I am not understading correctly how this works. Can you please provide some help or explication?

Re: sync hubspot conversion events with facebook

kvlschaefer — Fri, 24 Mar 2023 09:31:32 GMT

Hi @ACordova,

Thank you for reaching out to the Community!

It is currently expected for HubSpot lifecycle stage conversation events to sync to Facebook under an event called "other" in FB Manager events. This is mentioned in our knowledge base guide here:

Whenever the CRM lifecycle event that you created in HubSpot occurs, HubSpot will sync that data to the event set in Facebook. Within the Facebook event set, you'll see each HubSpot lifecycle event change appear as a Facebook event named Other.

I hope this helps clarify! 🙂

Best,

Kristen

Re: sync hubspot conversion events with facebook

MyDigipal — Thu, 07 Sep 2023 20:11:32 GMT

Hi there, same situation for me here, can we not push the right lifecycle stage as a separate event, just like on Google Ads or LinkedIn?

Thanks in advance for your feedback

Re: sync hubspot conversion events with facebook

ACordova — Tue, 12 Sep 2023 09:24:57 GMT

Hi,

I dont know if you already know this, but we used Zapier to connect/send our offline conversion to FB. https://community.zapier.com/how-do-i-3/how-can-i-add-more-than-one-stage-in-sales-process-22416 Maybe this link can help you if this is what you are looking for.