topic Re: Performance Max or PMax - Google Ads in Ads

Performance Max or PMax - Google Ads

PViaene — Thu, 23 Feb 2023 14:17:32 GMT

Google Ads rolled out Performance Max or PMax campaigns for short. Currently, Hubspot does not yet pull these in via Marketing > Ads. It is not clear to me whether Hubspot needs to do a development or Google Ads is not releasing this via API?

In any case, through that campaign Lead Submits happened in Google Ads. So under Marketing, I can't find these.

Two questions:

1. What is a good workaround to get those leads in Hubspot anyway?
2. What if I add those leads manually in Hubspot, how do I get them under the right source so that my cost per contact and others remain correct?

Re: Performance Max or PMax - Google Ads

hakancanada — Fri, 24 Feb 2023 08:07:30 GMT

Following

Re: Performance Max or PMax - Google Ads

JoshBarber — Mon, 13 Nov 2023 00:30:02 GMT

I'd also love an answer to this.

It would be good to at least update the documentation to let us know if this is supported or not.

Edit (13.11.23): This was added to the documentation awhile ago here: https://knowledge.hubspot.com/ads/ad-tracking-in-hubspot#:~:text=YouTube%20ads%20and%20Performance%20Max%20campaigns%20cannot%20be%20tracked

Betreff: Performance Max or PMax - Google Ads

MiaSrebrnjak — Fri, 07 Apr 2023 18:40:54 GMT

Hi everyone,

thank you for contributing to this thread.

I wanted to tag a couple of subject matter experts to see if they could share their insights:

Hi @jolle, @Bryantworks, @Alex_Elborn, do you have any input on this matter? Thank you!

Cheers
Mia, Community Team

Re: Performance Max or PMax - Google Ads

PViaene — Thu, 25 May 2023 08:00:23 GMT

The importance of PMax is starting to quietly increase. Yet I don't see any movement at Hubspot.

Re: Performance Max or PMax - Google Ads

NathanCorliss — Fri, 02 Jun 2023 19:53:48 GMT

Just got a $10k opp from Performance Max, however, it isn't tracked in the HubSpot ads manager -- let's get it fixed, @MiaSrebrnjak . 📿

Re: Performance Max or PMax - Google Ads

DanThomas — Mon, 26 Jun 2023 12:57:00 GMT

This is gaining more traction with our clients. I would be very keen to understand if/when PMAX ads will be tracked.

Re: Performance Max or PMax - Google Ads

gastromaniac — Mon, 17 Jul 2023 12:41:50 GMT

Is there still no update from Hubspot? This is no small issue.

Re: Performance Max or PMax - Google Ads

hakancanada — Tue, 18 Jul 2023 17:00:30 GMT

Hubspot is really slow on catching the what's hyping. I'm not surprised there is nothing on hubspot end. I'm still manually getting the leads instead of using zapier.

Re: Performance Max or PMax - Google Ads

NathanCorliss — Tue, 18 Jul 2023 17:49:19 GMT

My Google Performance Max opp, became a customer! Yay! (Sadly, there's no attribution in the HubSpot ads manager)

Re: Performance Max or PMax - Google Ads

DLogtenberg — Sat, 05 Aug 2023 13:40:59 GMT

I spent too long trying to work out a solution with the support team only to find out that it was not supported in any meaningful way and there is no timeline for when that will occur.

They are not aware of the importance of performance max campaigns. We canʻt properly track, build and report from our data so we can utilize the services Google is pushing on all of us.

We need to get a ton of upvotes and bring Pmax needs to their attention. I donʻt think they are aware of how many others are impacted. I was told to make a post and get some upvotes because they could not refer any helpful info to me for work arounds.

Re: Performance Max or PMax - Google Ads

Christo — Tue, 15 Aug 2023 06:03:09 GMT

I wonder how many years this request will go unanswered. I want PMax tracking as well. Lets see if you can do better than the 3 years without action despite several upvotes of some of the other requests I have participated in. I suspect Hubspot is tone deaf if there is no immediate way it increases their revenue.

Re: Performance Max or PMax - Google Ads

TE28 — Tue, 29 Aug 2023 18:04:50 GMT

Any update on this guys?

Re: Performance Max or PMax - Google Ads

mrktingsaas0120 — Thu, 14 Sep 2023 22:16:45 GMT

After talking to everyone I know at Hubspot, Google, digital ad agencies, etc, I got nowhere other than "yes we know this is a problem." Independently, I realized that you can add UTM codes to my performance max campaigns. This is working? I can now track new contacts and revenue by UTM campaign and see attribution in HubSpot. It seems a little too good to be true, and I'm wondering what I'm missing. Has anyone else tried this?

Re: Performance Max or PMax - Google Ads

BatVal — Fri, 15 Sep 2023 12:35:51 GMT

We tried this solution, but the number of conversions in HubSpot is different from the one you find in G Ads. We are going to implement a new campaign with the same solution to check if we made any error in the first one.

Re: Performance Max or PMax - Google Ads

auto-mate — Mon, 25 Sep 2023 08:34:16 GMT

Yes. This. Please enable PMax ad tracking - add to the integration!
Not having to create UTM codes for ads is probably the biggest hidden benefit - and competitive advantage vs other platforms - of using Hubspot for multi-channel marketing.

Re: Performance Max or PMax - Google Ads

rhosman1 — Fri, 10 Nov 2023 07:33:58 GMT

Would be really helpfull if this would be added. Currently we have a gap in our campaign analysis

Re: Performance Max or PMax - Google Ads

dekoning_NL — Tue, 14 Nov 2023 11:38:45 GMT

Need solution for this!

Re: Performance Max or PMax - Google Ads

hakancanada — Tue, 14 Nov 2023 21:28:49 GMT

Is it working?

Re: Performance Max or PMax - Google Ads

BrianKeyes — Tue, 12 Dec 2023 20:59:18 GMT

I recently left Google after 10 years working on their Ads/Automation products, and I can confirm that nearly ALL of Google's 2024 automation Engineering resources are being poured into PMax. This is Google's P0 for the forseeable future. HUBSPOT NEEDS TO SUPPORT THIS AD TYPE, OR THE GOOGLE ADS CONNECTOR FEATURES WILL SOON BECOME OBSOLETE!!!!