Tracking leads from Facebook Ads

Mykhailo1 — Tue, 04 Jul 2023 10:52:35 GMT

After filling out the form on the website, the data of people who want to place a custom order is transferred to Hubspot.

In the "contacts" tab, I need to see who exactly came from Facebook Ads to determine the effectiveness of advertising campaigns. I use dynamic UTM tags in facebook campaigns.

utm_source=facebook&utm_medium=cpc&utm_campaign={{campaign.name}}&utm_content={{ad.name}}

How can I identify people who came from Facebook Ad and who is not?

(+) Facebook Ads is connected to HubSpot

(+) I see my Facebook Campaigns in the "Ads" tab in HubSpot

In "original source" column (contats list) there are only "Offline sources" (the last one "Pay Social" was on May 3). This infrmation is not correct for 100%, because I get 3-7 leads every day.

If I add a new filter "Facebook Ads is known" or "Facebook Ads click is known", the result is "No Contacts match the current filters"

Please tell me how to set up a step-by-step display of information that the contact came from Facebook

Re: Tracking leads from Facebook Ads

TomM2 — Tue, 04 Jul 2023 11:48:26 GMT

Hey @Mykhailo1 are you using HubSpot's native lead-ads integration or are you using a third party integration?

The native integration should track the submissions as a paid social one and your original sources should populate. If there's are listing as "offline sources" it would lead me to believe this is a third party integration that's not correctly sending the data.

There's a helpful guide on reporting on your lead ads within the knowledgebase here. If you review this it also might help shine some additional insight.

It would also be worthwhile to check the guide on troubleshooting any ads tracking.

topic Tracking leads from Facebook Ads in Ads

Tracking leads from Facebook Ads

Re: Tracking leads from Facebook Ads