Use HubSpot Ads to Calculate CAC all in one Dashboard

KLitzenberger — Wed, 15 Dec 2021 22:19:16 GMT

Is there a way to integrate HubSpot Ads with other costs such as content creation to a dashboard? What I essentially want is a full picture of CAC. Is there a way to add these other costs into the dahshboard?

Re: Use HubSpot Ads to Calculate CAC all in one Dashboard

karstenkoehler — Thu, 16 Dec 2021 05:53:54 GMT

Hi @KLitzenberger,

Unfortunately not. You can add campaign costs in a text field on the campaign asset but it's purely cosmetic. It's currently not possible to run CAC calculations out-of-the-box.

Other users hav requested this already: Customer Acquisition Cost Report

The only area in HubSpot where you will see a "cost per" calculation is for some ad reports. Navigate to the report library (Menu > Reports > Reports > Report library) and check the "Ads" box in the left sidebar. You should see reports like "Ad campaigns with cost per click".

Best regards!

topic Use HubSpot Ads to Calculate CAC all in one Dashboard in Ads

Use HubSpot Ads to Calculate CAC all in one Dashboard

Re: Use HubSpot Ads to Calculate CAC all in one Dashboard