How do you know how much a LEAD is worth? [Invitation]

MTRLitalB — Wed, 24 May 2023 21:36:25 GMT

I know how much my closed sales are worth, but I have never put an actual dollar amount on a lead before... and I am really excited to have @DevynBellamy1 to this virtual HUG in June to explain it!

Calculating Lead Values: Adding Financial Metrics to the Conversion Path

Wednesday, June 7, 2023, 11:00 AM – 12:00 PM PDT

Marketers, need to prove your worth?

Does this sound familiar? Leadership wants to increase sales. Sales says they don't get enough from Marketing. You seem to take on the brunt of the work (and the blame, if the numbers aren't hit!) ... but then Sales gets celebrated when they make the numbers.

Aligning marketing with sales means having to speak in numbers: being able to calculate lead values will inform leaders of the actual dollar value of every lead in your conversion path.

This HUG will forever change the way you communicate with leadership about your marketing goals and help you convey the impact of your marketing efforts to the bottom line.

Key Takeaways

How to use the monetary value of your lead volume to get C-suite buy-in
How to identify and focus efforts on the channels that produce customers
How to generate marketing KPIs around sales goals
How to perform a contact-to-close pipeline analysis

Please join us 🙂

Betreff: How do you know how much a LEAD is worth? [Invitation]

MiaSrebrnjak — Thu, 25 May 2023 10:09:22 GMT

This is exciting, thank you for sharing @MTRLitalB! 🙂

topic Betreff: How do you know how much a LEAD is worth? [Invitation] in Community-Led Events

How do you know how much a LEAD is worth? [Invitation]

Betreff: How do you know how much a LEAD is worth? [Invitation]