topic Re: How do you keep your campaign assets organized? in HubSpot Marketing

How do you keep your campaign assets organized?

JorieMunroe — Thu, 12 Aug 2021 13:18:15 GMT

Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combination of media, including but not limited to email, print advertising, television or radio advertising, pay-per-click, and social media.

But with so many moving pieces, it can be difficult to stay organized and ensure every piece of content feels cohesive with the rest. What is your advice to marketers creating their first campaign? What are your tips to stay organized and ensure you’re on track to hitting your campaign goals?

*To learn more about this, check out the Creating a Campaign in HubSpot lesson via HubSpot Academy.

Re: How do you keep your campaign assets organized?

JLeuzinger — Mon, 12 Jul 2021 05:38:38 GMT

Hi,

We actually organize most of our assets with Google Sheets or just on the Hubspot software, where we use the different filter options. Nevertheless, this is certainly not the best approach and we should start adjusting that.

Re: How do you keep your campaign assets organized?

DFoo — Mon, 12 Jul 2021 09:15:10 GMT

Create a gantt chart or use note taking app like one note

Re: How do you keep your campaign assets organized?

MHolmes — Mon, 12 Jul 2021 10:23:02 GMT

My advice would be to set your goal, objectives and metrics from the very beginning. Having a focus from the start will ensure the output stays in line with what you hoped to achieve. I would also recommend keeping it simple and to communicate with other team members to ensure the campaign is set up in a templated way that makes sense to everyone.

Re: How do you keep your campaign assets organized?

PRaj1 — Mon, 12 Jul 2021 11:22:10 GMT

To set the goal at very early stage to understanding the marketing metrics

Re: How do you keep your campaign assets organized?

StineHolmgaard — Mon, 12 Jul 2021 11:47:04 GMT

We have a masterplan for the entire MarCom team across markets. incl. a content plan and campaign overview

Re: How do you keep your campaign assets organized?

ParthaSaha — Mon, 12 Jul 2021 13:13:39 GMT

First find out what is the most effective marketing channel. This will be more focused and organized way of campaign. Also we have to consider prespect's preferred channel.

Re: How do you keep your campaign assets organized?

XvanderMijn — Mon, 12 Jul 2021 13:59:57 GMT

Weekly meetings

Re: How do you keep your campaign assets organized?

BJacobo — Mon, 12 Jul 2021 14:22:46 GMT

Hello.

We organize with Weekly Meetings and the use of Zoho Applications.

Re: How do you keep your campaign assets organized?

EMawer — Mon, 12 Jul 2021 15:19:42 GMT

Create a campaign overview, look at your strategy and use weekly meetings to do so

Re: How do you keep your campaign assets organized?

RHirani80 — Mon, 12 Jul 2021 18:05:06 GMT

I use the Hubspot Marketing tools to give me a streamlined understanding of my campaigns.

Re: How do you keep your campaign assets organized?

GarethPittHart — Mon, 12 Jul 2021 18:46:33 GMT

I'm using google sheets to keep track of my campaigns currently.

Re: How do you keep your campaign assets organized?

MHeimlich — Mon, 12 Jul 2021 19:34:42 GMT

Weekly meetings

Re: How do you keep your campaign assets organized?

Kestrel — Mon, 12 Jul 2021 19:38:00 GMT

We're still new to HubSpot and haven't started implementing campaigns. I feel like smaller monthly campaign goals along with one bigger quarterly goal could work well.

Re: How do you keep your campaign assets organized?

apurva — Mon, 12 Jul 2021 23:14:07 GMT

By centralizing and standardizing filing locations and formatting.

Re: How do you keep your campaign assets organized?

ARahbek — Tue, 13 Jul 2021 06:56:02 GMT

Set specific goals and monitor your progress

Re: How do you keep your campaign assets organized?

ARastenyte — Tue, 13 Jul 2021 08:34:09 GMT

To set the goal at very early stage to understanding the marketing metrics

Re: How do you keep your campaign assets organized?

MBouwmeester — Tue, 13 Jul 2021 08:59:46 GMT

The campaigns should be organized by a specific name, which is used throughout all the platforms. Via this way, everyone within the company understand which campaign is connected to, for example, which landing pages. Furthermore, the results of the campaigns should be analyzed weekly to see if you are still on track of reaching the goals.

Re: How do you keep your campaign assets organized?

MWilson2 — Tue, 13 Jul 2021 13:42:40 GMT

Setting your strategy, goals, target geographics and demographics upfront before jumping to tactics. We then organize our campaign tactics and calendar within Planner to assign tasks and add updates.

Re: How do you keep your campaign assets organized?

STasci — Tue, 13 Jul 2021 14:49:53 GMT

Set up weekly meetings and ensure your SMART objectives are discussed each time