topic Re: Examples of Lead Nurturing Workflows in HubSpot Marketing

Examples of Lead Nurturing Workflows

JorieMunroe — Sun, 11 Jul 2021 13:00:55 GMT

On a past thread, we discussed some of the ways that workflows can trigger your team internally. You can use them to automate data clean up or to trigger notifications to your sales team.

Now, let’s discuss ways you can use workflows to engage your leads and customers.

For example, one of my all-time favorite ways to use workflows is to re-engage leads that have abandoned their shopping cart.

The concept here is simple: When someone adds an item to their online shopping cart but leaves your site without completing the purchase, you can trigger an email workflow that reminds them of their forgotten purchase and motivates them to Live the transaction by offering a special discount code or some other incentive to buy.

That’s my favorite use workflows! How are you currently using yours? Sound off in the comments below.

Re: Examples of Lead Nurturing Workflows

SHenderson0 — Mon, 12 Jul 2021 04:48:55 GMT

Use them to re-engage with customer on a regular basis rather than at renewal/purchase time.

Re: Examples of Lead Nurturing Workflows

JLeuzinger — Mon, 12 Jul 2021 05:52:22 GMT

Right now, we are using workflows to nurture the leads. Unfortunately for school recruitment, there are no easy offers like offering quick discounts or sending shopping cart reminders.

However, when I think about purchasing clothes online, I also like the re-engagement emails about similar offers to what I have bought before.

Re: Examples of Lead Nurturing Workflows

DFoo — Mon, 12 Jul 2021 09:45:45 GMT

Re: Examples of Lead Nurturing Workflows

PRaj1 — Mon, 12 Jul 2021 11:38:48 GMT

Hey,,,,,

Re: Examples of Lead Nurturing Workflows

StineHolmgaard — Mon, 12 Jul 2021 13:07:05 GMT

We're currently using workflows for recrutiment nurture flows, partner nurture flows and event marketing lead nurture flows

Re: Examples of Lead Nurturing Workflows

ParthaSaha — Mon, 12 Jul 2021 13:32:19 GMT

guided lead nurtuing process so that all agents talk the same

Re: Examples of Lead Nurturing Workflows

jliucoop — Mon, 12 Jul 2021 15:22:46 GMT

We are just beginning to use workflows for post-conference workflows. It's a great way to build brand awareness with content offers that are contextually valuable for our buyer personas

Re: Examples of Lead Nurturing Workflows

MHeimlich — Mon, 12 Jul 2021 19:58:35 GMT

We use them to re-engage with a customer on a regular basis.

Re: Examples of Lead Nurturing Workflows

Kestrel — Mon, 12 Jul 2021 20:17:47 GMT

You could use workflows to send trigger an email workflow when you have new free content available on your website.

Re: Examples of Lead Nurturing Workflows

ARahbek — Tue, 13 Jul 2021 07:31:24 GMT

Send birthday notifications to existing customers.

Re: Examples of Lead Nurturing Workflows

TobyHeath — Tue, 13 Jul 2021 09:59:44 GMT

We will be using workflows for post-conference follow-ups, lead nurturing, re-engage customers and follow-up post-sales (with the idea to engage for consumable purchases).

Re: Examples of Lead Nurturing Workflows

EEllington — Wed, 14 Jul 2021 14:17:47 GMT

Use to engage and remind customers

Re: Examples of Lead Nurturing Workflows

LBourland — Wed, 14 Jul 2021 16:38:26 GMT

We use workflows to engage contacts on topics they've showed interest in. These often include sharing upcoming and on-demand webinars, downloadable guides and infographics, and blog posts on related topics.

Re: Examples of Lead Nurturing Workflows

MLitwa — Wed, 14 Jul 2021 17:08:57 GMT

We use workflows to remind users to download their free whitepaper for those that don't click on our landing page.

Re: Examples of Lead Nurturing Workflows

JOBrien3 — Wed, 14 Jul 2021 20:02:32 GMT

A good use is to automate suggestions of additional content or offers to those who have shown interest in related content.

Re: Examples of Lead Nurturing Workflows

apurva — Wed, 14 Jul 2021 21:35:40 GMT

The goal of the sales process is to convert as much of the target audience as possible and helping them move through their buyer's journey. To do that, you need your process to be as efficient as possible through proper optimization of the workflows.

Re: Examples of Lead Nurturing Workflows

SSuruchi — Thu, 15 Jul 2021 11:55:55 GMT

Hi,

Approaching customers with stuff left in their shopping carts on website with limited period discount offer or free shipping is a good idea to generate leads.

Thansk,

Soumya

Re: Examples of Lead Nurturing Workflows

AOBarton — Thu, 15 Jul 2021 16:02:03 GMT

😃

Re: Examples of Lead Nurturing Workflows

MMangala — Fri, 16 Jul 2021 12:23:20 GMT

For some use cases, we've used workflows to nurture leads after they have attended a webinar.