topic Re: Pitfalls to Avoid When Creating Landing Pages in HubSpot Marketing

Pitfalls to Avoid When Creating Landing Pages

JorieMunroe — Thu, 12 Aug 2021 13:23:41 GMT

Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page.

It’s a smart move to keep your primary offer nice and clean on your landing page and not confuse people with multiple CTAs. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot."

I always suggest making sure you utilize the thank-you page to place another CTA or offer. For example, you could ask people to share the content via a Click to Tweet link.

*To learn more about this, check out the Creating Landing Pages in HubSpot lesson via HubSpot Academy.

Re: Pitfalls to Avoid When Creating Landing Pages

JLeuzinger — Mon, 12 Jul 2021 05:44:28 GMT

I often feel lost when I end up on landing pages because there is no navigation. Hence, I would really enjoy some navigation options.

Furthermore, in my opinion, a landing page should no be too pushy. Moreover, landing pages can look very cheap and shabby if there are too many CTA's, colors, and blinking stuff. Therefore, less is often more.

Re: Pitfalls to Avoid When Creating Landing Pages

DFoo — Mon, 12 Jul 2021 09:24:16 GMT

Review your landing page like H1, alt text, anchor and internal links to other contents, backlinks etc might be a good start

Re: Pitfalls to Avoid When Creating Landing Pages

MHolmes — Mon, 12 Jul 2021 10:31:49 GMT

I would also recommend making the CTA's simple; using words such as Learn More or Download Now. If the customer journey feels complex then people will not take action.

Re: Pitfalls to Avoid When Creating Landing Pages

StineHolmgaard — Mon, 12 Jul 2021 11:51:37 GMT

when creating landing pages, I would avoid missing the obvious digtial accessibility features that should be included - both to increase SEO but more importantly to ensure digital includsion

Re: Pitfalls to Avoid When Creating Landing Pages

ParthaSaha — Mon, 12 Jul 2021 13:20:06 GMT

Grab reader's attention in the landing page instead of being too pushy. Also stop displaying pop up ads the moment reader's land on site.

Re: Pitfalls to Avoid When Creating Landing Pages

EMawer — Mon, 12 Jul 2021 15:51:57 GMT

Have clear concise CTAs and avoid confusing people with multiple CTAs that will confuse the user what steps to take next

Re: Pitfalls to Avoid When Creating Landing Pages

RHirani80 — Mon, 12 Jul 2021 18:09:53 GMT

Yeah, this makes a lot of sense, having more than 1 CTA could be really beneficial.

Re: Pitfalls to Avoid When Creating Landing Pages

Kestrel — Mon, 12 Jul 2021 19:41:08 GMT

Make sure that there are CTA's that are relevant for every stage of the wheel. Don't push for too much information at once. Don't gate all content - offer some without requirements in order to build trust.

Re: Pitfalls to Avoid When Creating Landing Pages

MHeimlich — Mon, 12 Jul 2021 19:44:26 GMT

Yes, I agree I think having more than 1 CTA is beneficial so that they are relevant for each stage.

Re: Pitfalls to Avoid When Creating Landing Pages

apurva — Mon, 12 Jul 2021 23:23:06 GMT

Multiple calls to action
Poorly written copy
Bad typography
Using low-quality images/Not using images at all
Lengthy lead capture form
Cluttered or complex page layout
Slow page loading speed
Not optimized for mobile devices

Re: Pitfalls to Avoid When Creating Landing Pages

ARahbek — Tue, 13 Jul 2021 07:05:42 GMT

Not SEO optimizing your page.

Re: Pitfalls to Avoid When Creating Landing Pages

MBouwmeester — Tue, 13 Jul 2021 09:10:03 GMT

A landing page should be clear and easy to navigate on.

Re: Pitfalls to Avoid When Creating Landing Pages

Uyanwanne — Tue, 13 Jul 2021 15:36:21 GMT

One CTA that's primarily a CTV (Call-To-Value) sounds like the best bet

Re: Pitfalls to Avoid When Creating Landing Pages

GarethPittHart — Tue, 13 Jul 2021 16:25:52 GMT

I think one of the key pitfalls is poor design and not an effective hook to the audience. Also, I think that PDFs are a thing of the past. Video is the way to go.

Re: Pitfalls to Avoid When Creating Landing Pages

SKrause — Tue, 13 Jul 2021 18:08:01 GMT

Too much information without a good layout to draw the eye to the CTA is the biggest pitfall. Keep it simple, with minimal text and plenty of white space.

Re: Pitfalls to Avoid When Creating Landing Pages

JOBrien3 — Tue, 13 Jul 2021 19:18:47 GMT

A major pitfall to avoid is asking too many questions in a form. This can turn leads off by consuming too much of their time or by annoying them by asking for too much information. Although it's worthwhile to put a gate, the gate should not be too complicated to open.

Re: Pitfalls to Avoid When Creating Landing Pages

Ash11 — Tue, 13 Jul 2021 19:59:05 GMT

Having more than one in a suttle way can capture a readers attention and gives them more than one option to appeal to.

Re: Pitfalls to Avoid When Creating Landing Pages

MLitwa — Tue, 13 Jul 2021 20:00:13 GMT

I always liked 'Thank You' Landing Pages that offer additional free content. While that may not qualify as a CTA, it does give the impression that you are offering a lot of value in exchange for a few contact details, which is more likely to leave people feeling like they are getting a 'good deal.'

Re: Pitfalls to Avoid When Creating Landing Pages

Chaudhary — Wed, 14 Jul 2021 07:45:28 GMT

1. Check to follow up emails and email

2. Check Redirecting pages

3. Check Contact Form