topic Re: Share your favorite form examples! in HubSpot Marketing

Share your favorite form examples!

JorieMunroe — Thu, 12 Aug 2021 13:29:04 GMT

Without forms, marketers would have a tough time obtaining information on potential customers and tracking data regarding purchases, customer feedback, new leads, and survey responses. In a highly digital world, it’s hard to think of a successful business that doesn’t have at least one web form on its site.

Here’s an example of one of my favorite forms in the wild: Grubhub.

Grubhub uses a pop-up sign-up form, which eliminates distractions by darkening the background to bring the form into focus. Leads are asked for just three pieces of information that they can either fill out manually or automatically using their Facebook or Google account.

The key takeaway? Grubhub knows how to create an efficient and easy experience for its visitors.

What businesses do you think do a great job at getting visitors to sign up or Live their forms? What best practices do they employ? Share your experiences below!

*To learn more about this, check out the Creating Forms in HubSpot lesson via HubSpot Academy.

Re: Share your favorite form examples!

SHenderson0 — Mon, 12 Jul 2021 00:01:54 GMT

Forms that are minimalist and have some elements of prefill are usually my preferred.

Re: Share your favorite form examples!

JLeuzinger — Mon, 12 Jul 2021 05:47:33 GMT

I prefer short forms, which only need the name and email. I think that is also way more attractive for customers.

Re: Share your favorite form examples!

DFoo — Mon, 12 Jul 2021 09:35:42 GMT

Re: Share your favorite form examples!

MHolmes — Mon, 12 Jul 2021 11:18:11 GMT

LInkedIn forms populates the users information automatically from their profile making it easier and quicker to take action.

Re: Share your favorite form examples!

PRaj1 — Mon, 12 Jul 2021 11:45:05 GMT

I prefer short forms to use in the hubspot tool.

Re: Share your favorite form examples!

StineHolmgaard — Mon, 12 Jul 2021 11:55:08 GMT

Wording matters - and tone-of-voice is so overlooked when it comes to forms. I love the forms that Velocity partners has on their website

Re: Share your favorite form examples!

ParthaSaha — Mon, 12 Jul 2021 13:24:34 GMT

Form should not have more that 4 fields

Re: Share your favorite form examples!

RHirani80 — Mon, 12 Jul 2021 18:12:29 GMT

The chatbot featured forms are my favorite.

Re: Share your favorite form examples!

EMawer — Mon, 12 Jul 2021 18:49:43 GMT

Prefer short to medium forms so you dont lose interest, pops of colour but keep it clean and use white space.

Re: Share your favorite form examples!

Kestrel — Mon, 12 Jul 2021 19:44:16 GMT

Form length should match the buyer's stage. If they are in a learning phase, you don't want a form asking them 30 questions about their lives.

Re: Share your favorite form examples!

MHeimlich — Mon, 12 Jul 2021 19:51:09 GMT

I think shorter forms with not as many questions are more attractive to customers.

Re: Share your favorite form examples!

YDou — Mon, 12 Jul 2021 23:53:49 GMT

any short form without asking too much personal info would be my go-to.

Re: Share your favorite form examples!

ARahbek — Tue, 13 Jul 2021 07:16:11 GMT

As short as posible. Name + email.

Re: Share your favorite form examples!

NickySmol — Tue, 13 Jul 2021 14:07:32 GMT

Short forms with a minimalistic look. Forms with a discount offer are very effective too in my experience, but not for every company.

Re: Share your favorite form examples!

JOBrien3 — Tue, 13 Jul 2021 22:07:49 GMT

While this can be overdone and can put off potential subscribers, I always find a cleverly and conversationally written question or placeholder text can really express the brand voice and connect you to the brand in a meaningful way.

Re: Share your favorite form examples!

JOBrien3 — Tue, 13 Jul 2021 22:14:44 GMT

As for specific companies, Funko does a great job by offering you 10% off for your email in a simple but visually pleasing pop-up form with a subtle starry graphical background.

Re: Share your favorite form examples!

MLamothe — Wed, 14 Jul 2021 08:19:15 GMT

Pop up forms with engaging text and an exclusive offer is a great way to get leads.

Re: Share your favorite form examples!

Ash11 — Wed, 14 Jul 2021 14:46:35 GMT

Short forms are preferable!!

Re: Share your favorite form examples!

apurva — Wed, 14 Jul 2021 17:40:55 GMT

Forms that really are simplistic and include some prefilled components and the ones that only ask for name and email are my favourite ones.