topic Your Favorite Marketing Reports! in HubSpot Marketing

Your Favorite Marketing Reports!

JorieMunroe — Thu, 12 Aug 2021 13:48:25 GMT

Website data, or traffic data, show you trends in your visitors' browsing behavior. In HubSpot, this type of data is found in various analytics tools and report types.

Which reports do you find yourself going back through month-to-month? Which ones help you showcase the value of your marketing efforts to your stakeholders?

Pro-tip: As you build up the number of resources you offer, attributing the conversion to a specific touchpoint or multiple touchpoints can be challenging. Attribution models are a great solution.

Start off by building contact create attribution reports to track which content is converting visitors into leads. Double down on what’s working and explore where you could further optimize your content.

*To learn more about this, check out the Analyzing Your Website Performance in the HubSpot CMS lesson via HubSpot Academy.

Re: Your Favorite Marketing Reports!

AndreaStar — Wed, 14 Jul 2021 19:47:35 GMT

We are just getting started with marketing attribution, but so far I have leaned heavily on the sales waterfall reports that show the relationship between site traffic, new leads, and MQLs/SQLs.

Re: Your Favorite Marketing Reports!

CarlScorer — Thu, 29 Jul 2021 20:15:14 GMT

trends but no insights, looking for metrics on product analytics not trageting marketing attribution

Re: Your Favorite Marketing Reports!

AndreaBeckStout — Fri, 06 Aug 2021 00:25:30 GMT

To be honest, I still default most often to Google Analytics instead of HubSpot's web analytics reporting, but that's mostly because I'm a creature of habit. I'm trying to get up to speed on the latter now, of course.

Ultimately, I care mostly about satisfying ROI expectations while maximizing profit. Naturally, I try to juice my organic traffic as much as possible and get returning visitors for free or as cheaply as possible for that reason. This also means that I focus on conversion rates and the page funnels upstream of that lead capture or purchase, depending on the context/ client business model. In the interest of not writing a novel, I will say that I have not yet fully explored the full potential of HubSpot reporting. I find myself doing a lot of this manually or with the aid of clients' enterprise BI teams, and I look forward to seeing more in-depth what HubSpot can do.

Re: Your Favorite Marketing Reports!

KLinette — Fri, 27 Aug 2021 18:32:39 GMT

We have a waterfall that I continually break down using UTMs and compare the results to my goals. Typically I look at conversions and leads, but as we move further away from a campaign I start to look more at opps, pipeline, and wins.

Re: Your Favorite Marketing Reports!

BFlynn3 — Thu, 02 Sep 2021 22:21:17 GMT

The marketing metrics that I review are based on emails we send. I am looking at areas like open rates, click rates and unsubscribe rates.

Re: Your Favorite Marketing Reports!

Sydneylyn97 — Tue, 07 Sep 2021 12:31:53 GMT

google anylitics and the dashboard on hubspot

Re: Your Favorite Marketing Reports!

KRencurrel — Thu, 09 Sep 2021 19:02:59 GMT

any and all dashboards

Re: Your Favorite Marketing Reports!

NDieuAi — Sat, 11 Sep 2021 10:36:53 GMT

We are just getting started with marketing attribution, but so far I have leaned heavily on the sales waterfall reports that show the relationship between site traffic, new leads, and MQLs/SQLs.

Re: Your Favorite Marketing Reports!

Uyenvu — Wed, 22 Sep 2021 11:38:05 GMT

I have not tried much of the Dashboard from Hubspot but Google Analystic is very organize and easy to understand.

Re: Your Favorite Marketing Reports!

MiaKatz — Thu, 30 Sep 2021 13:03:29 GMT

The marketing dashboard is great. We use it for reporting on blogs, emails, website traffic, forms, chat bots and more. I just wish we could get a little more Google intel from them. I'm sure that's a Google thing!

Re: Your Favorite Marketing Reports!

JacksonGoodin — Tue, 05 Oct 2021 17:49:56 GMT

The hubspot marketing dashboard.

Re: Your Favorite Marketing Reports!

HGillman — Mon, 11 Oct 2021 18:49:36 GMT

Hubspot marketing dashboard and google analytics

Re: Your Favorite Marketing Reports!

vasilestoica — Fri, 15 Oct 2021 11:08:42 GMT

Case Study: How This Diamond HubSpot Partner Rolled Out Automated KPI Reports To Their Clients.

Re: Your Favorite Marketing Reports!

MPearson — Tue, 26 Oct 2021 21:39:57 GMT

HubSpot marketing dashboard, Google Analytics, HotJar, Moz reports on SEO.

Re: Your Favorite Marketing Reports!

JZuloaga — Mon, 01 Nov 2021 10:32:33 GMT

At Serendipia. we use daily hotjar, semrush and google search console reports for our custom made projects yet since using the Hubspot CMS we also got to check now daily the Hubspot Marketing Dashboard which is quite complete as well.

Re: Your Favorite Marketing Reports!

JUken — Mon, 01 Nov 2021 15:40:28 GMT

Thanks

Re: Your Favorite Marketing Reports!

KCrosby1 — Wed, 03 Nov 2021 01:00:00 GMT

Shopify's Marketing source analytics along with the dashboard as a whole.

Re: Your Favorite Marketing Reports!

SPearce — Sun, 07 Nov 2021 21:15:39 GMT

Analyzing numbers like ad spend and lead cost. Google sheets, put formulas in.

Re: Your Favorite Marketing Reports!

CMikus — Tue, 09 Nov 2021 15:15:24 GMT

Cost of acquisition/Lifetime value ++