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    <title>topic A new course for marketers is now live in HubSpot Academy! in HubSpot Marketing</title>
    <link>https://community.hubspot.com/t5/HubSpot-Marketing/A-new-course-for-marketers-is-now-live-in-HubSpot-Academy/m-p/515416#M2391</link>
    <description>&lt;P&gt;&lt;SPAN style="font-weight: 400;"&gt;Hi there HubSpot marketers&lt;span class="lia-unicode-emoji" title=":waving_hand:"&gt;👋&lt;/span&gt;,&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;SPAN style="font-weight: 400;"&gt;I’m Kara, an Inbound Professor on HubSpot Academy, and I’m excited to invite you to the newly revamped course: Lead Management With HubSpot. (&lt;A href="https://academy.hubspot.com/courses/lead-management" target="_blank"&gt;https://academy.hubspot.com/courses/lead-management&lt;/A&gt;) &lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;SPAN style="font-weight: 400;"&gt;In this course, you’ll learn the fundamentals of lead management, and how to develop an effective strategy that aligns how your marketing and sales teams can work together to turn more leads into customers.&amp;nbsp;&lt;/SPAN&gt;&lt;SPAN style="font-weight: 400;"&gt;By the end of this course, you’ll be able to:&amp;nbsp;&lt;/SPAN&gt;&lt;/P&gt;
&lt;UL&gt;
&lt;LI style="font-weight: 400;" aria-level="1"&gt;&lt;SPAN style="font-weight: 400;"&gt;Develop an effective lead management strategy,&lt;/SPAN&gt;&lt;/LI&gt;
&lt;LI style="font-weight: 400;" aria-level="1"&gt;&lt;SPAN style="font-weight: 400;"&gt;Organize leads with segmentation and lead qualification,&lt;/SPAN&gt;&lt;/LI&gt;
&lt;LI style="font-weight: 400;" aria-level="1"&gt;&lt;SPAN style="font-weight: 400;"&gt;Automate engagement with lead nurturing,&amp;nbsp;&lt;/SPAN&gt;&lt;/LI&gt;
&lt;LI style="font-weight: 400;" aria-level="1"&gt;&lt;SPAN style="font-weight: 400;"&gt;Prioritize sales-ready leads with lead scoring and lead routing, and&amp;nbsp;&lt;/SPAN&gt;&lt;/LI&gt;
&lt;LI style="font-weight: 400;" aria-level="1"&gt;&lt;SPAN style="font-weight: 400;"&gt;Measure the success of your lead management efforts.&amp;nbsp;&lt;/SPAN&gt;&lt;/LI&gt;
&lt;/UL&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;SPAN style="font-weight: 400;"&gt;You’ll also find quizzes and practical exercises throughout the course to test your knowledge and put your learnings into action.&amp;nbsp;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;SPAN style="font-weight: 400;"&gt;If you have any questions as you’re taking the course, feel free to reach out! Happy learning and hope you enjoy. &lt;span class="lia-unicode-emoji" title=":slightly_smiling_face:"&gt;🙂&lt;/span&gt;&lt;/SPAN&gt;&lt;/P&gt;</description>
    <pubDate>Mon, 25 Oct 2021 15:47:37 GMT</pubDate>
    <dc:creator>kara_susvilla</dc:creator>
    <dc:date>2021-10-25T15:47:37Z</dc:date>
    <item>
      <title>A new course for marketers is now live in HubSpot Academy!</title>
      <link>https://community.hubspot.com/t5/HubSpot-Marketing/A-new-course-for-marketers-is-now-live-in-HubSpot-Academy/m-p/515416#M2391</link>
      <description>&lt;P&gt;&lt;SPAN style="font-weight: 400;"&gt;Hi there HubSpot marketers&lt;span class="lia-unicode-emoji" title=":waving_hand:"&gt;👋&lt;/span&gt;,&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;SPAN style="font-weight: 400;"&gt;I’m Kara, an Inbound Professor on HubSpot Academy, and I’m excited to invite you to the newly revamped course: Lead Management With HubSpot. (&lt;A href="https://academy.hubspot.com/courses/lead-management" target="_blank"&gt;https://academy.hubspot.com/courses/lead-management&lt;/A&gt;) &lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;SPAN style="font-weight: 400;"&gt;In this course, you’ll learn the fundamentals of lead management, and how to develop an effective strategy that aligns how your marketing and sales teams can work together to turn more leads into customers.&amp;nbsp;&lt;/SPAN&gt;&lt;SPAN style="font-weight: 400;"&gt;By the end of this course, you’ll be able to:&amp;nbsp;&lt;/SPAN&gt;&lt;/P&gt;
&lt;UL&gt;
&lt;LI style="font-weight: 400;" aria-level="1"&gt;&lt;SPAN style="font-weight: 400;"&gt;Develop an effective lead management strategy,&lt;/SPAN&gt;&lt;/LI&gt;
&lt;LI style="font-weight: 400;" aria-level="1"&gt;&lt;SPAN style="font-weight: 400;"&gt;Organize leads with segmentation and lead qualification,&lt;/SPAN&gt;&lt;/LI&gt;
&lt;LI style="font-weight: 400;" aria-level="1"&gt;&lt;SPAN style="font-weight: 400;"&gt;Automate engagement with lead nurturing,&amp;nbsp;&lt;/SPAN&gt;&lt;/LI&gt;
&lt;LI style="font-weight: 400;" aria-level="1"&gt;&lt;SPAN style="font-weight: 400;"&gt;Prioritize sales-ready leads with lead scoring and lead routing, and&amp;nbsp;&lt;/SPAN&gt;&lt;/LI&gt;
&lt;LI style="font-weight: 400;" aria-level="1"&gt;&lt;SPAN style="font-weight: 400;"&gt;Measure the success of your lead management efforts.&amp;nbsp;&lt;/SPAN&gt;&lt;/LI&gt;
&lt;/UL&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;SPAN style="font-weight: 400;"&gt;You’ll also find quizzes and practical exercises throughout the course to test your knowledge and put your learnings into action.&amp;nbsp;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&lt;SPAN style="font-weight: 400;"&gt;If you have any questions as you’re taking the course, feel free to reach out! Happy learning and hope you enjoy. &lt;span class="lia-unicode-emoji" title=":slightly_smiling_face:"&gt;🙂&lt;/span&gt;&lt;/SPAN&gt;&lt;/P&gt;</description>
      <pubDate>Mon, 25 Oct 2021 15:47:37 GMT</pubDate>
      <guid>https://community.hubspot.com/t5/HubSpot-Marketing/A-new-course-for-marketers-is-now-live-in-HubSpot-Academy/m-p/515416#M2391</guid>
      <dc:creator>kara_susvilla</dc:creator>
      <dc:date>2021-10-25T15:47:37Z</dc:date>
    </item>
    <item>
      <title>Re: A new course for marketers is now live in HubSpot Academy!</title>
      <link>https://community.hubspot.com/t5/HubSpot-Marketing/A-new-course-for-marketers-is-now-live-in-HubSpot-Academy/m-p/546758#M3260</link>
      <description>&lt;P&gt;Completed, thank you, it was very well done and delivered.&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Fri, 24 Dec 2021 14:21:07 GMT</pubDate>
      <guid>https://community.hubspot.com/t5/HubSpot-Marketing/A-new-course-for-marketers-is-now-live-in-HubSpot-Academy/m-p/546758#M3260</guid>
      <dc:creator>PamelaM</dc:creator>
      <dc:date>2021-12-24T14:21:07Z</dc:date>
    </item>
    <item>
      <title>Re: A new course for marketers is now live in HubSpot Academy!</title>
      <link>https://community.hubspot.com/t5/HubSpot-Marketing/A-new-course-for-marketers-is-now-live-in-HubSpot-Academy/m-p/555036#M3550</link>
      <description>&lt;P&gt;Awesome! I appreciate the kind words, and I'm always interested in hearing feedback. Anything you would change about the course?&lt;/P&gt;</description>
      <pubDate>Wed, 12 Jan 2022 19:36:20 GMT</pubDate>
      <guid>https://community.hubspot.com/t5/HubSpot-Marketing/A-new-course-for-marketers-is-now-live-in-HubSpot-Academy/m-p/555036#M3550</guid>
      <dc:creator>kara_susvilla</dc:creator>
      <dc:date>2022-01-12T19:36:20Z</dc:date>
    </item>
    <item>
      <title>Re: A new course for marketers is now live in HubSpot Academy!</title>
      <link>https://community.hubspot.com/t5/HubSpot-Marketing/A-new-course-for-marketers-is-now-live-in-HubSpot-Academy/m-p/577223#M3989</link>
      <description>&lt;P&gt;No, I am sorry I do not have any constructive criticism, I really liked it. I knew about Lead Management and I still learned some new stuff.&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Wed, 16 Feb 2022 12:52:29 GMT</pubDate>
      <guid>https://community.hubspot.com/t5/HubSpot-Marketing/A-new-course-for-marketers-is-now-live-in-HubSpot-Academy/m-p/577223#M3989</guid>
      <dc:creator>PamelaM</dc:creator>
      <dc:date>2022-02-16T12:52:29Z</dc:date>
    </item>
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