topic Re: CTA Copywriting Tips in HubSpot Marketing

CTA Copywriting Tips

JorieMunroe — Thu, 12 Aug 2021 13:26:56 GMT

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

Below are a few examples of the types of CTAs you might use in marketing materials:

Try for free. Nearly every company website has a free trial offer today. Each of them are CTAs of this variety, and they allow people to demo a product before deciding if it's worth the cost to them.
Learn more. Sometimes, all you want is to give your potential customers a little more information so they're prepared to buy something. That's what this CTA is for.
Join us. Do you manage an online community? Is your product built on collaboration between users? You might find yourself placing "join us" CTA somewhere on your website.

What are your favorite phrases to use when pointing to different products or content offers?

*To learn more about this, check out the Creating Calls-to-Action in HubSpot lesson via HubSpot Academy.

Re: CTA Copywriting Tips

SHenderson0 — Sun, 11 Jul 2021 23:42:26 GMT

'Get your free eBook now'

Re: CTA Copywriting Tips

ellasheldon — Mon, 12 Jul 2021 03:54:26 GMT

We use 'Request Management Proposal' but after watching this course I am going to test some simpler, less formal alternatives also!

Re: CTA Copywriting Tips

JLeuzinger — Mon, 12 Jul 2021 05:46:10 GMT

I actually think that it is really hard o create a short CTA which on the one hand says it all but on the other hand is short and simple. Hence, I often go with "find more information" or similar things.

Re: CTA Copywriting Tips

DFoo — Mon, 12 Jul 2021 09:32:31 GMT

Re: CTA Copywriting Tips

MHolmes — Mon, 12 Jul 2021 11:01:22 GMT

"Try your Free Trial"

"Claim Offer"

"Get Involved"

Re: CTA Copywriting Tips

StineHolmgaard — Mon, 12 Jul 2021 11:53:01 GMT

CTA's should always be focused on digital inclusion - so SUBMIT is not enough. Let people know, what's going to happen when they 'push' the button.

Re: CTA Copywriting Tips

ParthaSaha — Mon, 12 Jul 2021 13:22:37 GMT

Sharing is caring

Re: CTA Copywriting Tips

MLitwa — Mon, 12 Jul 2021 16:41:26 GMT

I've always liked "Book Now" or "Get Quote"

Re: CTA Copywriting Tips

EMawer — Mon, 12 Jul 2021 18:02:58 GMT

Be concise, let the user know what action they are going to be taking

watch video now

download pdf

Re: CTA Copywriting Tips

RHirani80 — Mon, 12 Jul 2021 18:11:42 GMT

From the comments section, I really found "Get you free e-book" and "Get Quote" to be interesting, along with the one's mentioned above.

Re: CTA Copywriting Tips

Kestrel — Mon, 12 Jul 2021 19:42:31 GMT

Learn more. Sign up for our free webinar. Download free ebook.

Re: CTA Copywriting Tips

MHeimlich — Mon, 12 Jul 2021 19:45:50 GMT

"Claim Offer" or "Get Involved"

Re: CTA Copywriting Tips

apurva — Mon, 12 Jul 2021 23:28:22 GMT

Ecommerce: Buy, Shop, Order, Reserve, Save, Add to Cart, Pick, View
SaaS conversion: Try, Get Started, Subscribe, Sign Up
Non-profit conversion: Donate, Commit, Volunteer, Adopt, Give, Support
Newsletter or community: Subscribe, Join, Sign Up, Refer,
Freebie giveaway: Download, Get, Grab, Claim, Take advantage of
General: Learn More, See More, See How, Start, Find Out, Check it Out, Click here, Continue, Swipe Up,

Re: CTA Copywriting Tips

YDou — Mon, 12 Jul 2021 23:54:17 GMT

get the free guide now

Re: CTA Copywriting Tips

ARahbek — Tue, 13 Jul 2021 07:14:52 GMT

We use "CTV" Call To Value.

Instead of using Action - we believe it incentivises people more to use Value.

Example:

Learn more --> Be an expert in ....

Join us --> Get the latest insights

Re: CTA Copywriting Tips

MBouwmeester — Tue, 13 Jul 2021 09:15:36 GMT

It depends on the situation, but I like to use 'Find Out More', 'Share Your Thoughts'.

Re: CTA Copywriting Tips

GarethPittHart — Tue, 13 Jul 2021 17:31:35 GMT

Build Your Better Self. Create the New You. Grow Now.

Free Self Renewal. Last Chance.

Re: CTA Copywriting Tips

LJones8 — Tue, 13 Jul 2021 19:04:12 GMT

Learn more, sign up today, free offer

Re: CTA Copywriting Tips

JOBrien3 — Tue, 13 Jul 2021 19:45:11 GMT

Some of my favorites to use are things like "Get a Quote" or "Tune In" (for instance for a podcast) depending on the context of the CTA and the offer attached.