topic Re: How often should you audit and update your buyer personas? in HubSpot Marketing

How often should you audit and update your buyer personas?

JorieMunroe — Thu, 12 Aug 2021 13:14:34 GMT

Buyer personas can be created through research, surveys, and interviews — all with a mix of customers, prospects, and those outside your contacts database who might align with your target audience.

But like all data, even information you gather on your audience (your personas) can go out of date. After all, business models change, companies merge or shift direction, and your audience can (and likely will) evolve. In your professional opinion, how often should you audit and even update your buyer personas?

*To learn more about this, check out the Using Buyer Personas in HubSpot lesson via HubSpot Academy.

Re: How often should you audit and update your buyer personas?

PRaj1 — Sun, 11 Jul 2021 17:25:27 GMT

hello Jorie

Re: How often should you audit and update your buyer personas?

PRaj1 — Sun, 11 Jul 2021 17:26:00 GMT

Hello !

Re: How often should you audit and update your buyer personas?

Khubaib_riz — Sun, 11 Jul 2021 17:41:16 GMT

Heya! I have a question; how does Buyer Persona assists you with converting leads into a sale and what practical approaches are required to follow?

Re: How often should you audit and update your buyer personas?

JeannePawla — Sun, 11 Jul 2021 19:56:18 GMT

Yearly

Re: How often should you audit and update your buyer personas?

ellasheldon — Mon, 12 Jul 2021 03:29:36 GMT

yearly, probably aligned with company goal setting each year.

Re: How often should you audit and update your buyer personas?

JLeuzinger — Mon, 12 Jul 2021 05:39:52 GMT

I would say yearly. However, it probably depends on the type of business and on the company goals.

Re: How often should you audit and update your buyer personas?

DFoo — Mon, 12 Jul 2021 09:05:02 GMT

Personas should change when the business or industry have involved, the decision making and thought process of the customers could change as well. Thus reviewing the buyer personas from that perspective might be more effective, looking at search volume from the internet might give you an idea what is trending and how those trends changes the consumer behaviour

Re: How often should you audit and update your buyer personas?

MHolmes — Mon, 12 Jul 2021 09:52:16 GMT

I would recommend annually

Re: How often should you audit and update your buyer personas?

wabu-hello — Mon, 12 Jul 2021 11:38:05 GMT

Hello! I think it should update yearly

Re: How often should you audit and update your buyer personas?

StineHolmgaard — Mon, 12 Jul 2021 11:45:25 GMT

We do it yearly as part of our content planning process (and when picking dedicated subtopics for the year)

Re: How often should you audit and update your buyer personas?

MWilson2 — Mon, 12 Jul 2021 12:58:26 GMT

In my opinion these personas should be re-evaulated yearly for updates; larger changes should be informed by brand research, which in our business will likely be completed in depth every 2 years.

Re: How often should you audit and update your buyer personas?

ParthaSaha — Mon, 12 Jul 2021 13:05:00 GMT

as per business requirement but certainly for too frequent

Re: How often should you audit and update your buyer personas?

mamorin — Mon, 12 Jul 2021 13:40:47 GMT

We update our personas every 6 months

Re: How often should you audit and update your buyer personas?

XvanderMijn — Mon, 12 Jul 2021 13:57:58 GMT

yearly

Re: How often should you audit and update your buyer personas?

BJacobo — Mon, 12 Jul 2021 14:10:24 GMT

Hello.

We update our buyer personas yearly.

Re: How often should you audit and update your buyer personas?

EMawer — Mon, 12 Jul 2021 14:40:08 GMT

Revisit your personas regularly, a least every year to make sure they still match your target customers

Re: How often should you audit and update your buyer personas?

mcaceres — Mon, 12 Jul 2021 14:40:23 GMT

it’s wise to revisit personas at least once a year especially after big changes to check that they still match with your target customer

Re: How often should you audit and update your buyer personas?

BMullen — Mon, 12 Jul 2021 14:59:30 GMT

Personally, I would agree with yearly too. Alongside the marketing plan for that year/next

Re: How often should you audit and update your buyer personas?

TZelahy — Mon, 12 Jul 2021 15:28:41 GMT