topic Re: Which marketing metrics do you track and report on? in HubSpot Marketing

Which marketing metrics do you track and report on?

JorieMunroe — Thu, 12 Aug 2021 13:39:19 GMT

As marketers, we’re making important decisions on behalf of our company every day. We use our best judgment when making these decisions, and we also weave in data and metrics when we can. Which metrics do you currently use to track the performance of your marketing efforts? How often do you report on those metrics?

*To learn more about this, check out the Understanding Reporting in Marketing Hub lesson via HubSpot Academy.

Re: Which marketing metrics do you track and report on?

RBarbero — Mon, 12 Jul 2021 09:13:23 GMT

I currently use the HubSpot social media analytics tool and I track information once every month.

Re: Which marketing metrics do you track and report on?

DFoo — Mon, 12 Jul 2021 09:47:56 GMT

Re: Which marketing metrics do you track and report on?

PRaj1 — Mon, 12 Jul 2021 11:11:42 GMT

As a online marketer, which should have clear data analysis before making any decision. also should know the logic behind how campaigns are performing to get the desired results.

Re: Which marketing metrics do you track and report on?

PRaj1 — Mon, 12 Jul 2021 11:11:55 GMT

Re: Which marketing metrics do you track and report on?

ParthaSaha — Mon, 12 Jul 2021 13:32:57 GMT

Goolge analytics

Re: Which marketing metrics do you track and report on?

StineHolmgaard — Mon, 12 Jul 2021 14:43:13 GMT

we speak the Hubspot measurement language 😉 But we also use Google analytics/Data Studio to dive deeper into traffic

Re: Which marketing metrics do you track and report on?

StephC — Mon, 12 Jul 2021 16:59:09 GMT

We are using Hubspot. We are newer to Hubspot so learning all the amazing aspects!

Re: Which marketing metrics do you track and report on?

MHeimlich — Mon, 12 Jul 2021 20:04:29 GMT

We use the traffic analytics tool to track web & social metrics. We also use prospect notifications to see viewers visiting our site.

Re: Which marketing metrics do you track and report on?

Kestrel — Mon, 12 Jul 2021 21:12:18 GMT

We use HubSpot tools.

Re: Which marketing metrics do you track and report on?

ARahbek — Tue, 13 Jul 2021 08:04:29 GMT

Hubspot analytics, Google analytics and Semrush for SEO

Re: Which marketing metrics do you track and report on?

TobyHeath — Tue, 13 Jul 2021 10:27:57 GMT

We use HubSpot tools, Google Analytics, Ahrefs for SEO and Sprout Social for social media (and social listening).

Re: Which marketing metrics do you track and report on?

jliucoop — Tue, 13 Jul 2021 15:06:06 GMT

We focus on site traffic, specifically, bounces, page views, session timing, entrances, and exits.

Re: Which marketing metrics do you track and report on?

EEllington — Wed, 14 Jul 2021 14:16:27 GMT

google analytics and social media accounts

Re: Which marketing metrics do you track and report on?

LBourland — Wed, 14 Jul 2021 21:06:11 GMT

Opens, clicks, heat maps, pages per visit, repeat visits, etc. I usually create my own reports to dive deeper than HubSpot reports and make informed decisions about campaigns, trends, lists, timing, etc.

Re: Which marketing metrics do you track and report on?

MLamothe — Thu, 15 Jul 2021 07:20:03 GMT

For us is very important to get sales marketing qualified leads and sales qualified leads in order to bring them down in the funnel.

Re: Which marketing metrics do you track and report on?

SSuruchi — Thu, 15 Jul 2021 11:59:39 GMT

Till date I have only used CRMS developed internally by the company. We used to make quarterly reports based on their data.

Thanks,

Soumya

Re: Which marketing metrics do you track and report on?

MLitwa — Thu, 15 Jul 2021 16:07:07 GMT

Our primary KPI's and metrics are clicks, calls, and lead form submissions from our PPC campaigns.

Re: Which marketing metrics do you track and report on?

bsorden — Fri, 16 Jul 2021 15:45:53 GMT

We use marketing email comparison metrics to see which emails are performing better in CTR.

Re: Which marketing metrics do you track and report on?

BBiyela — Fri, 16 Jul 2021 20:42:34 GMT

i am learning to use Hubspot traffic analytics tool.