https://community.hubspot.com/t5/Startups/Escala-con-el-Bootcamp-de-HubSpot-Marketing-Session-Professional/m-p/648011#M191 <H5 id="toc-hId-303935693"><U><STRONG>Sesión #6</STRONG></U><STRONG><U>:</U><SPAN>&nbsp;</SPAN>Miércoles 8 de Junio de 2022</STRONG></H5> <UL> <LI aria-level="1">Reportes y Analíticas de Marketing</LI> <LI aria-level="1"><SPAN><STRONG>Grabación</STRONG>:</SPAN></LI> </UL> <P><IFRAME src="https://drive.google.com/file/d/123xA_BWNmexa35mvJg1akIg7p01wZgLn/preview" width="640" height="480" allow="autoplay"></IFRAME></P> <P>&nbsp;</P> <P><STRONG>Recursos adicionales</STRONG><SPAN>:</SPAN></P> <UL> <LI>Herramienta de Campañas de HubSpot <UL> <LI><A href="https://academy.hubspot.com/lessons/creating-a-campaign-in-hubspot" target="_blank" rel="noopener nofollow noreferrer">Entender la herramienta de Campañas de HubSpot</A></LI> <LI><A href="https://knowledge.hubspot.com/es/campaigns/create-campaigns" target="_blank" rel="noopener nofollow noreferrer">Crear Campañas</A></LI> <LI><A href="http://xn--asociar%20materiales%20y%20contenido%20con%20una%20campaa-4nf/" target="_blank" rel="noopener nofollow noreferrer"><SPAN class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">Asociar materiales y contenido con una campaña</SPAN></A></LI> <LI><A href="https://knowledge.hubspot.com/es/campaigns/analyze-campaigns" target="_blank" rel="noopener nofollow noreferrer"><SPAN class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">Analice el rendimiento de su campaña</SPAN></A></LI> <LI><A href="https://knowledge.hubspot.com/es/campaigns/campaigns-faq" target="_blank" rel="noopener nofollow noreferrer">Campañas | Preguntas frecuentes</A></LI> </UL> </LI> <LI>&nbsp;Paneles e informes personalizados de Marketing <UL> <LI><A href="https://knowledge.hubspot.com/es/dashboard/default-marketing-dashboard-reports" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Entender el panel de marketing predeterminado</SPAN></A></LI> <LI><A href="https://knowledge.hubspot.com/es/dashboard/customize-your-dashboards" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Personalizar tu panel predeterminado</SPAN></A></LI> <LI><A href="https://knowledge.hubspot.com/es/reports/customize-your-dashboard-settings" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Agregar filtros a tus paneles</SPAN></A></LI> <LI><A href="https://knowledge.hubspot.com/es/reports/create-clone-and-delete-dashboards" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Crear, editar o eliminar paneles</SPAN></A></LI> <LI><A href="https://knowledge.hubspot.com/es/reports/can-i-export-visual-reports-of-my-dashboards-from-hubspot" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Exportar tus paneles de HubSpot</SPAN></A></LI> </UL> </LI> <LI><SPAN>Informes de Analíticas de Tráfico</SPAN> <UL> <LI><A href="https://knowledge.hubspot.com/es/reports/analyze-your-site-traffic-with-the-traffic-analytics-tool" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Evaluar los datos de tráfico</SPAN></A></LI> <LI><A href="https://knowledge.hubspot.com/es/reports/analyze-your-page-and-blog-performance-in-the-traffic-analytics-tool" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Identificar oportunidades de mejora para tu sitio web</SPAN></A></LI> <LI><A href="https://knowledge.hubspot.com/es/reports/how-to-use-the-campaign-analytics-tool" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Conocer los resultados de tus campañas</SPAN></A></LI> <LI><A href="https://knowledge.hubspot.com/es/contacts/analyze-contacts" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Entender los datos de tus contactos</SPAN></A></LI> <LI><A href="https://knowledge.hubspot.com/es/prospects/use-prospects" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Hacer seguimiento a prospectos</SPAN></A></LI> </UL> </LI> <LI><SPAN>Informes personalizados</SPAN> <UL> <LI><A href="https://knowledge.hubspot.com/reports/create-custom-reports%20" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Cómo crear informes personalizados en HubSpot</SPAN></A></LI> </UL> </LI> </UL> Fri, 10 Jun 2022 21:39:26 GMT kwiederhold 2022-06-10T21:39:26Z https://community.hubspot.com/t5/Startups/Escala-con-el-Bootcamp-de-HubSpot-Marketing-Session-Professional/m-p/628420#M121 <H5 id="toc-hId-303935693"><U><STRONG>Sesión #1</STRONG></U><STRONG><U>:</U><SPAN>&nbsp;</SPAN>Miércoles 16 de Febrero de 2022</STRONG></H5> <UL> <LI aria-level="1"><SPAN>Fundamentos Inbound&nbsp;</SPAN>(Metodología Inbound, Buyer persona, Buyer Journey, CRM de HubSpot, Smarketing)&nbsp;</LI> <LI aria-level="1"><SPAN><STRONG>Grabación</STRONG>:</SPAN></LI> </UL> <P><IFRAME src="https://drive.google.com/file/d/1Y-LNPhVSe8dV7SGO-x8RLkhyD47mUxwH/preview" width="640" height="480" allow="autoplay"></IFRAME></P> <UL> <LI><SPAN><STRONG>Recursos Adicionales</STRONG>:</SPAN></LI> </UL> <UL> <LI aria-level="1"><A href="https://blog.hubspot.es/marketing/que-son-buyer-personas?__hstc=20629287.20171bd51e40b77f483a4db01c3bda18.1645808948169.1651792744023.1651848030302.258&amp;__hssc=20629287.4.1651848030302&amp;__hsfp=1445033018" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Qué son los buyer personas y cómo crearlos [Plantillas Gratis]</SPAN></A></LI> <LI aria-level="1"><A href="about:blank" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Plantillas gratis para crear Buyer Persona</SPAN></A><SPAN>&nbsp;</SPAN></LI> <LI aria-level="1"><A href="about:blank" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Plantilla de Recorrido del Comprador</SPAN></A><SPAN>&nbsp;</SPAN></LI> <LI aria-level="1"><A href="about:blank" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Comienza con Objetos</SPAN></A><SPAN>&nbsp;</SPAN></LI> <LI aria-level="1"><A href="about:blank" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Crear manualmente contactos, empresas, negocios o tickets de asistencia técnica</SPAN></A><SPAN>&nbsp;</SPAN></LI> <LI aria-level="1"><A href="https://knowledge.hubspot.com/es/crm-setup/import-objects" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Importar contactos, empresas, negocios, tickets, productos o notas</SPAN></A><SPAN>&nbsp;</SPAN></LI> <LI aria-level="1"><A href="about:blank" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Usa las etapas del ciclo de vida</SPAN></A><SPAN>&nbsp;</SPAN></LI> <LI aria-level="1"><A href="https://knowledge.hubspot.com/es/crm-setup/manage-your-properties" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Administra tus propiedades</SPAN></A><SPAN>&nbsp;</SPAN></LI> <LI aria-level="1"><A href="https://knowledge.hubspot.com/es/contacts/property-field-types-in-hubspot" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Tipos de campo de propiedad en HubSpot</SPAN></A><SPAN>&nbsp;</SPAN></LI> <LI aria-level="1"><A href="https://knowledge.hubspot.com/es/contacts/create-saved-filters" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Crear y personalizar filtros guardados</SPAN></A><SPAN>&nbsp;</SPAN></LI> <LI aria-level="1"><A href="https://knowledge.hubspot.com/es/deals/set-up-and-customize-your-deal-pipelines-and-deal-stages%C2%A0" target="_blank" rel="noopener nofollow noreferrer">Configurar pipelines de Negocios</A></LI> </UL> Fri, 06 May 2022 14:45:50 GMT https://community.hubspot.com/t5/Startups/Escala-con-el-Bootcamp-de-HubSpot-Marketing-Session-Professional/m-p/628420#M121 kwiederhold 2022-05-06T14:45:50Z https://community.hubspot.com/t5/Startups/Escala-con-el-Bootcamp-de-HubSpot-Marketing-Session-Professional/m-p/633056#M134 <H5 id="toc-hId-303935693"><U><STRONG>Sesión #2</STRONG></U><STRONG><U>:</U><SPAN>&nbsp;</SPAN>Miércoles 11 de Mayo de 2022</STRONG></H5> <UL> <LI aria-level="1"><SPAN>Atracción de Leads&nbsp;</SPAN>(SEO, Palabras Clave y Topic Clusters)&nbsp;</LI> <LI aria-level="1"><SPAN><STRONG>Grabación</STRONG>:</SPAN></LI> </UL> <P><IFRAME src="https://drive.google.com/file/d/1k8lRkHuPK0PlGMb1zjQDghcz7NDnuRj_/preview" width="640" height="480" allow="autoplay"></IFRAME></P> <P>&nbsp;</P> <P><STRONG>Recursos adicionales</STRONG><SPAN>:</SPAN></P> <UL> <LI><A href="https://knowledge.hubspot.com/es/seo/view-seo-recommendations-in-hubspot" target="_blank" rel="noopener nofollow noreferrer">Ver recomendaciones de SEO en HubSpot</A></LI> <LI><A href="https://academy.hubspot.com/courses/seo-training" target="_blank" rel="noopener nofollow noreferrer">Certificación de SEO</A></LI> <LI><A href="https://blog.hubspot.es/marketing/guia-completa-seo?__hstc=20629287.20171bd51e40b77f483a4db01c3bda18.1645808948169.1652479204238.1652546656111.282&amp;__hssc=20629287.1.1652546656111&amp;__hsfp=1445033018" target="_blank" rel="nofollow noopener noreferrer">Guía Completa de SEO para 2021</A></LI> <LI>Curso:<SPAN>&nbsp;</SPAN><A href="https://academy.hubspot.com/es/results?q=optimizacion&amp;library=true" target="_blank" rel="noopener nofollow noreferrer">Optimización para Motores de Búsqueda y Palabras clave</A></LI> <LI>&nbsp;Blog: <UL> <LI><A href="https://www.hubspot.es/estado-del-marketing/estrategia-seo?__hstc=20629287.20171bd51e40b77f483a4db01c3bda18.1645808948169.1652479204238.1652546656111.282&amp;__hssc=20629287.1.1652546656111&amp;__hsfp=1445033018" target="_blank" rel="noopener nofollow noreferrer">Estrategia SEO</A></LI> <LI><A href="https://blog.hubspot.es/marketing/topic-clusters?__hstc=20629287.20171bd51e40b77f483a4db01c3bda18.1645808948169.1652479204238.1652546656111.282&amp;__hssc=20629287.1.1652546656111&amp;__hsfp=1445033018" target="_blank" rel="nofollow noopener noreferrer">Cómo impulsar el crecimiento orgánico con una estrategia de topic clusters</A></LI> </UL> </LI> <LI><A href="https://knowledge.hubspot.com/es/content-strategy/pillar-pages-topics-and-subtopics" target="_blank" rel="noopener nofollow noreferrer"><SPAN class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">Temas, páginas pilar y palabras clave de tema secundario</SPAN></A></LI> <LI><A href="https://knowledge.hubspot.com/es/seo/attach-your-content-to-a-topic" target="_blank" rel="nofollow noopener noreferrer"><SPAN class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">Adjuntar el contenido a un tema</SPAN></A></LI> </UL> Sat, 14 May 2022 16:46:13 GMT https://community.hubspot.com/t5/Startups/Escala-con-el-Bootcamp-de-HubSpot-Marketing-Session-Professional/m-p/633056#M134 kwiederhold 2022-05-14T16:46:13Z https://community.hubspot.com/t5/Startups/Escala-con-el-Bootcamp-de-HubSpot-Marketing-Session-Professional/m-p/636540#M164 <H5 id="toc-hId-303935693"><U><STRONG>Sesión #</STRONG></U><U><STRONG>3</STRONG></U><STRONG><U>:</U><SPAN>&nbsp;</SPAN>Miércoles 18 de Mayo de 2022</STRONG></H5> <UL> <LI aria-level="1"><SPAN>Proceso de Conversión</SPAN></LI> <LI aria-level="1"><SPAN><STRONG>Grabación:</STRONG></SPAN></LI> </UL> <P><IFRAME src="https://drive.google.com/file/d/13zgZ-4vZbXXaylymEZABRid-no9EQEgz/preview" width="640" height="480" allow="autoplay"></IFRAME></P> <P>&nbsp;</P> <P><STRONG>Recursos adicionales</STRONG><SPAN>:</SPAN></P> <UL> <LI>Blog: <UL> <LI><A href="https://blog.hubspot.es/marketing/como-crear-un-blog-orientado-a-la-conversion?__hstc=20629287.20171bd51e40b77f483a4db01c3bda18.1645808948169.1653070974134.1653076579439.303&amp;__hssc=20629287.1.1653076579439&amp;__hsfp=1445033018" target="_blank" rel="nofollow noopener noreferrer">Cómo crear un blog paso a paso</A></LI> <LI><A href="https://knowledge.hubspot.com/es/blog/create-a-new-blog" target="_blank" rel="nofollow noopener noreferrer">Crear un nuevo blog</A></LI> <LI><A href="https://knowledge.hubspot.com/es/blog/create-and-publish-blog-posts" target="_blank" rel="nofollow noopener noreferrer">Crear y publicar posts en blogs</A></LI> </UL> </LI> <LI>Llamados a la Acción (CTA): <UL> <LI><A href="https://knowledge.hubspot.com/es/ctas/create-calls-to-action-ctas" target="_blank" rel="noopener nofollow noreferrer"><SPAN class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">Crear llamadas a la acción (CTA)</SPAN></A></LI> <LI><A href="https://blog.hubspot.es/marketing/que-es-call-to-action?__hstc=20629287.20171bd51e40b77f483a4db01c3bda18.1645808948169.1653070974134.1653076579439.303&amp;__hssc=20629287.1.1653076579439&amp;__hsfp=1445033018" target="_blank" rel="nofollow noopener noreferrer">Qué es un call to action (todo lo que siempre has querido saber</A></LI> <LI><A href="https://blog.hubspot.es/marketing/call-to-action-ejemplos?__hstc=20629287.20171bd51e40b77f483a4db01c3bda18.1645808948169.1653070974134.1653076579439.303&amp;__hssc=20629287.1.1653076579439&amp;__hsfp=1445033018" target="_blank" rel="nofollow noopener noreferrer">Calls to action: 41 ejemplos irresistibles</A></LI> </UL> </LI> <LI>Formularios: <UL> <LI><A href="https://blog.hubspot.es/marketing/como-crear-formulario-contacto?__hstc=20629287.20171bd51e40b77f483a4db01c3bda18.1645808948169.1653070974134.1653076579439.303&amp;__hssc=20629287.1.1653076579439&amp;__hsfp=1445033018" target="_blank" rel="nofollow noopener noreferrer">Cómo crear un formulario de contacto para tu sitio web</A></LI> <LI><A href="https://knowledge.hubspot.com/es/forms/create-forms" target="_blank" rel="nofollow noopener noreferrer">Cómo crear formularios</A></LI> <LI><A href="https://knowledge.hubspot.com/es/forms/create-smart-forms" target="_blank" rel="nofollow noopener noreferrer">Cómo crear formularios&nbsp;inteligentes</A></LI> <LI><A href="https://knowledge.hubspot.com/es/forms/use-non-hubspot-forms" target="_blank" rel="nofollow noopener noreferrer">Formularios que no son de HubSpot</A></LI> </UL> </LI> </UL> <DIV class="post-author-tag"> <UL> <LI class="post-author-tag__text">Páginas de destino: <UL> <LI class="post-author-tag__text">Curso:<SPAN>&nbsp;</SPAN><A href="https://academy.hubspot.com/es/lessons/creating-landing-pages-in-hubspot" target="_blank" rel="noopener nofollow noreferrer">Crear páginas de destino en HubSpot</A></LI> <LI class="post-author-tag__text"><A href="https://blog.hubspot.es/marketing/como-crear-optimizar-paginas-de-destino-landing-pages?__hstc=20629287.20171bd51e40b77f483a4db01c3bda18.1645808948169.1653070974134.1653076579439.303&amp;__hssc=20629287.1.1653076579439&amp;__hsfp=1445033018" target="_blank" rel="noopener nofollow noreferrer"><SPAN class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">[Guía gratis] Cómo crear y optimizar páginas de destino (landing pages)</SPAN></A></LI> <LI class="post-author-tag__text"><A href="https://knowledge.hubspot.com/es/website-pages/create-and-customize-pages" target="_blank" rel="noopener nofollow noreferrer"><SPAN class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">Crear y personalizar páginas</SPAN></A></LI> <LI class="post-author-tag__text"><A href="https://blog.hubspot.es/marketing/oportunidades-paginas-de-agradecimiento?__hstc=20629287.20171bd51e40b77f483a4db01c3bda18.1645808948169.1653070974134.1653076579439.303&amp;__hssc=20629287.1.1653076579439&amp;__hsfp=1445033018" target="_blank" rel="noopener nofollow noreferrer">Thank you pages: 10 formas de aprovechar al máximo tus páginas de agradecimiento</A></LI> </UL> </LI> </UL> </DIV> Fri, 20 May 2022 19:58:25 GMT https://community.hubspot.com/t5/Startups/Escala-con-el-Bootcamp-de-HubSpot-Marketing-Session-Professional/m-p/636540#M164 kwiederhold 2022-05-20T19:58:25Z https://community.hubspot.com/t5/Startups/Escala-con-el-Bootcamp-de-HubSpot-Marketing-Session-Professional/m-p/639698#M173 <H5 id="toc-hId-303935693"><U><STRONG>Sesión #4</STRONG></U><STRONG><U>:</U><SPAN>&nbsp;</SPAN>Miércoles 25 de Mayo de 2022</STRONG></H5> <UL> <LI aria-level="1">Segmentación y Nutrición de Leads</LI> <LI aria-level="1"><SPAN><STRONG>Grabación</STRONG>:</SPAN></LI> </UL> <P><IFRAME src="https://drive.google.com/file/d/1zhxXhL7m7iP1F-gSU2P-bZM7a4zfYz2o/preview" width="640" height="480" allow="autoplay"></IFRAME></P> <P>&nbsp;</P> <P><STRONG>Recursos adicionales:</STRONG></P> <UL> <LI><SPAN class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" data-hs-cos-general-type="meta_field" data-hs-cos-type="text"><STRONG>Listas</STRONG>:</SPAN> <UL> <LI><A href="https://knowledge.hubspot.com/es/lists/what-is-the-difference-between-saved-filters-smart-lists-and-static-lists" target="_blank" rel="noopener nofollow noreferrer"><SPAN class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">D</SPAN>iferencias entre vistas guardadas, listas activas y listas estáticas</A></LI> <LI><A href="https://knowledge.hubspot.com/es/lists/create-active-or-static-lists" target="_blank" rel="nofollow noopener noreferrer">Crear y usar listas</A></LI> <LI><A href="https://knowledge.hubspot.com/es/lists/analyze-your-list-performance" target="_blank" rel="noopener nofollow noreferrer">Analizar el rendimiento de tu lista</A></LI> </UL> </LI> <LI><STRONG>Correos de Marketing:</STRONG> <UL> <LI><A href="https://knowledge.hubspot.com/es/email/create-marketing-emails-in-the-drag-and-drop-email-editor" target="_blank" rel="noopener nofollow noreferrer">Crear correos electrónicos de marketing en el editor de correo electrónico de arrastrar y soltar</A></LI> <LI><A href="https://knowledge.hubspot.com/es/email/analyze-your-marketing-email-campaign-performance" target="_blank" rel="noopener nofollow noreferrer">&nbsp;Analizar el rendimiento de tu campaña de correo electrónico de marketing</A></LI> <LI><A href="https://knowledge.hubspot.com/es/email/email-deliverability-best-practices" target="_blank" rel="noopener nofollow noreferrer"><SPAN class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">Mejora la capacidad de entrega de correos electrónicos</SPAN></A></LI> </UL> </LI> <LI><STRONG><SPAN class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">Contactos de Marketing en HubSpot:</SPAN></STRONG> <UL> <LI><A href="https://knowledge.hubspot.com/es/contacts/marketing-contacts" target="_blank" rel="nofollow noopener noreferrer"><SPAN class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">Qué son y cómo funcionan los contactos de marketing</SPAN></A></LI> <LI><A href="https://knowledge.hubspot.com/es/contacts/default-marketing-statuses-for-created-contacts" target="_blank" rel="nofollow noopener noreferrer"><SPAN class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">Estados de marketing predeterminados para contactos creados recientemente</SPAN></A></LI> <LI><A href="https://knowledge.hubspot.com/es/contacts/set-contacts-as-marketing" target="_blank" rel="nofollow noopener noreferrer"><SPAN class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">Establecer contactos como de marketing</SPAN></A></LI> <LI><A href="https://knowledge.hubspot.com/es/contacts/set-contacts-as-non-marketing" target="_blank" rel="nofollow noopener noreferrer"><SPAN class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">Configurar contactos como no de marketing</SPAN></A></LI> <LI><SPAN class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">Curso:<A href="https://academy.hubspot.com/lessons/marketing-contacts" target="_blank" rel="nofollow noopener noreferrer"><SPAN>&nbsp;</SPAN>Contactos de Marketing</A></SPAN></LI> </UL> </LI> </UL> Thu, 26 May 2022 17:06:08 GMT https://community.hubspot.com/t5/Startups/Escala-con-el-Bootcamp-de-HubSpot-Marketing-Session-Professional/m-p/639698#M173 kwiederhold 2022-05-26T17:06:08Z https://community.hubspot.com/t5/Startups/Escala-con-el-Bootcamp-de-HubSpot-Marketing-Session-Professional/m-p/643538#M182 <H5 id="toc-hId-303935693"><U><STRONG>Sesión #5</STRONG></U><STRONG><U>:</U><SPAN>&nbsp;</SPAN>Miércoles 1 de Junio de 2022</STRONG></H5> <UL> <LI aria-level="1"><SPAN>Automatizaciones de Marketing</SPAN></LI> <LI aria-level="1"><SPAN><STRONG>Grabación</STRONG>:</SPAN></LI> </UL> <P><IFRAME src="https://drive.google.com/file/d/1H3bOH2FkVaU2oFAtVbFbuUPf3AeeOWlL/preview" width="640" height="480" allow="autoplay"></IFRAME></P> <P>&nbsp;</P> <P><STRONG>Recursos adicionales</STRONG><SPAN>:</SPAN></P> <UL> <LI><A href="https://knowledge.hubspot.com/es/workflows/use-goals-in-contact-based-workflows" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Configura un objetivo para tu workflow</SPAN></A></LI> <LI><A href="https://knowledge.hubspot.com/es/workflows/set-your-workflow-enrollment-triggers" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Cómo configurar disparadores de workflows</SPAN></A></LI> <LI><A href="https://knowledge.hubspot.com/es/workflows/add-re-enrollment-triggers-to-a-workflow" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Agregar activadores de re-inscripción a tu workflow</SPAN></A></LI> <LI><A href="https://knowledge.hubspot.com/es/workflows/choose-your-workflow-actions" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Acciones disponibles en workflows</SPAN></A></LI> <LI><A href="https://knowledge.hubspot.com/es/lists/difference-between-and-vs-or-logic-in-lists-and-workflows" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Uso de operadores lógicos en los filtros de tus workflows</SPAN></A></LI> <LI><A href="https://knowledge.hubspot.com/es/workflows/use-if-then-branches-in-workflows" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Uso de bifurcaciones si/entonces en tus workflows</SPAN></A></LI> <LI><A href="https://knowledge.hubspot.com/es/workflows/create-company-deal-ticket-quote-based-workflows" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Crea tu primer workflow</SPAN></A></LI> <LI><A href="https://knowledge.hubspot.com/es/workflows/view-your-workflow-history" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Cómo ver el historial de tus workflows</SPAN></A></LI> <LI><A href="https://blog.hubspot.com/marketing/7-effective-lead-nurturing-tactics" target="_blank" rel="noopener nofollow noreferrer"><SPAN>7 tácticas de lead nurturing que puedes aplicar</SPAN></A></LI> </UL> Thu, 02 Jun 2022 20:18:00 GMT https://community.hubspot.com/t5/Startups/Escala-con-el-Bootcamp-de-HubSpot-Marketing-Session-Professional/m-p/643538#M182 kwiederhold 2022-06-02T20:18:00Z https://community.hubspot.com/t5/Startups/Escala-con-el-Bootcamp-de-HubSpot-Marketing-Session-Professional/m-p/648011#M191 <H5 id="toc-hId-303935693"><U><STRONG>Sesión #6</STRONG></U><STRONG><U>:</U><SPAN>&nbsp;</SPAN>Miércoles 8 de Junio de 2022</STRONG></H5> <UL> <LI aria-level="1">Reportes y Analíticas de Marketing</LI> <LI aria-level="1"><SPAN><STRONG>Grabación</STRONG>:</SPAN></LI> </UL> <P><IFRAME src="https://drive.google.com/file/d/123xA_BWNmexa35mvJg1akIg7p01wZgLn/preview" width="640" height="480" allow="autoplay"></IFRAME></P> <P>&nbsp;</P> <P><STRONG>Recursos adicionales</STRONG><SPAN>:</SPAN></P> <UL> <LI>Herramienta de Campañas de HubSpot <UL> <LI><A href="https://academy.hubspot.com/lessons/creating-a-campaign-in-hubspot" target="_blank" rel="noopener nofollow noreferrer">Entender la herramienta de Campañas de HubSpot</A></LI> <LI><A href="https://knowledge.hubspot.com/es/campaigns/create-campaigns" target="_blank" rel="noopener nofollow noreferrer">Crear Campañas</A></LI> <LI><A href="http://xn--asociar%20materiales%20y%20contenido%20con%20una%20campaa-4nf/" target="_blank" rel="noopener nofollow noreferrer"><SPAN class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">Asociar materiales y contenido con una campaña</SPAN></A></LI> <LI><A href="https://knowledge.hubspot.com/es/campaigns/analyze-campaigns" target="_blank" rel="noopener nofollow noreferrer"><SPAN class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">Analice el rendimiento de su campaña</SPAN></A></LI> <LI><A href="https://knowledge.hubspot.com/es/campaigns/campaigns-faq" target="_blank" rel="noopener nofollow noreferrer">Campañas | Preguntas frecuentes</A></LI> </UL> </LI> <LI>&nbsp;Paneles e informes personalizados de Marketing <UL> <LI><A href="https://knowledge.hubspot.com/es/dashboard/default-marketing-dashboard-reports" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Entender el panel de marketing predeterminado</SPAN></A></LI> <LI><A href="https://knowledge.hubspot.com/es/dashboard/customize-your-dashboards" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Personalizar tu panel predeterminado</SPAN></A></LI> <LI><A href="https://knowledge.hubspot.com/es/reports/customize-your-dashboard-settings" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Agregar filtros a tus paneles</SPAN></A></LI> <LI><A href="https://knowledge.hubspot.com/es/reports/create-clone-and-delete-dashboards" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Crear, editar o eliminar paneles</SPAN></A></LI> <LI><A href="https://knowledge.hubspot.com/es/reports/can-i-export-visual-reports-of-my-dashboards-from-hubspot" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Exportar tus paneles de HubSpot</SPAN></A></LI> </UL> </LI> <LI><SPAN>Informes de Analíticas de Tráfico</SPAN> <UL> <LI><A href="https://knowledge.hubspot.com/es/reports/analyze-your-site-traffic-with-the-traffic-analytics-tool" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Evaluar los datos de tráfico</SPAN></A></LI> <LI><A href="https://knowledge.hubspot.com/es/reports/analyze-your-page-and-blog-performance-in-the-traffic-analytics-tool" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Identificar oportunidades de mejora para tu sitio web</SPAN></A></LI> <LI><A href="https://knowledge.hubspot.com/es/reports/how-to-use-the-campaign-analytics-tool" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Conocer los resultados de tus campañas</SPAN></A></LI> <LI><A href="https://knowledge.hubspot.com/es/contacts/analyze-contacts" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Entender los datos de tus contactos</SPAN></A></LI> <LI><A href="https://knowledge.hubspot.com/es/prospects/use-prospects" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Hacer seguimiento a prospectos</SPAN></A></LI> </UL> </LI> <LI><SPAN>Informes personalizados</SPAN> <UL> <LI><A href="https://knowledge.hubspot.com/reports/create-custom-reports%20" target="_blank" rel="noopener nofollow noreferrer"><SPAN>Cómo crear informes personalizados en HubSpot</SPAN></A></LI> </UL> </LI> </UL> Fri, 10 Jun 2022 21:39:26 GMT https://community.hubspot.com/t5/Startups/Escala-con-el-Bootcamp-de-HubSpot-Marketing-Session-Professional/m-p/648011#M191 kwiederhold 2022-06-10T21:39:26Z