topic Re: Who do you use to send operational emails? in Data Hub

Who do you use to send operational emails?

JohnWayne — Thu, 25 Jul 2024 18:03:44 GMT

We use HubSpot for marketing emails but can't send crucial operational updates to opted-out customers. Some customers do not want marketing emails from us. They are at levels in thier org that do not use the products, are more so decision makers, but want to be notified. Thus they opted out of Hubspot emails.

Our goal is to send mission critical emails to these opted-out customers.

Anyone else dealing with this? What do you use? How is it integrated ?

Re: Who do you use to send operational emails?

karstenkoehler — Thu, 25 Jul 2024 18:32:40 GMT

Hi @JohnWayne,

Natively, this can only be achieved with the transactional email add-on: https://knowledge.hubspot.com/marketing-email/how-to-use-transactional-email-in-hubspot

This allows you to send emails to contacts who are unsubscribed from all emails, permitting of course that there is a legal basis to do so (commerce receipts, account updates, terms of service changes, and other essential business transactions).

Without this add-on (it's not exactly cheap), you would have to work with third-party providers that integrate with HubSpot. For example, Mailchimp also offers transactional emails and integrates with HubSpot.

Best regards!

Re: Who do you use to send operational emails?

ScottMoyse — Mon, 23 Jun 2025 02:37:28 GMT

@karstenkoehler wrote:
Without this add-on (it's not exactly cheap), you would have to work with third-party providers that integrate with HubSpot. For example, Mailchimp also offers transactional emails and integrates with HubSpot.

@karstenkoehler can you show me where it's documented that Mailchimp integrates with HubSpot for transactional email please? It only looks like a marketing email integration to me.