topic Re: NetSuite Native Integration - Multiple Subsidiaries in Data Hub

NetSuite Native Integration - Multiple Subsidiaries

sboerstler — Wed, 17 May 2023 21:42:35 GMT

We have two service lines and in NetSuite, each service has their own subsidiary. We are using Operations Hub Starter. Is it possible multiple syncs for single object so we can sync each service line to their appropriate subsidiary? Or is there another method to use multiple subsidiaries?

Re: NetSuite Native Integration - Multiple Subsidiaries

kvlschaefer — Fri, 19 May 2023 13:24:41 GMT

Hi @sboerstler,

Thanks for reaching out to the Community!

Let's invite our community contributors to this conversation.

Hi @FransLeys, @himanshurauthan - Do you have any thoughts for @sboerstler?

Thank you!

Best,

Kristen

Re: NetSuite Native Integration - Multiple Subsidiaries

FransLeys — Mon, 22 May 2023 19:38:54 GMT

I can't think of an out of the box solve for this. When we have a more
intricate dropdown sync we could probably have you set up a field mapping
between Netsuite's Subsidiary field, and a custom field in HubSpot that
determines which subsidiary someone should sit in.

Re: NetSuite Native Integration - Multiple Subsidiaries

kjohnson2131 — Thu, 13 Feb 2025 17:39:09 GMT

We are having similar issues with our NetSuite and HubSpot data dync. We have 2 subsidiaries within NetSuite and only need one subsidiary to sync with HubSpot. Currently, it is pulling contacts, companies, invoices, etc. from both subsidiaries. Is there a way to configure our data sync where it syncs everything but from only one of our subsidiaries? We have Profesisonal Customer Platform.

@FransLeys any thoughts?

Re: NetSuite Native Integration - Multiple Subsidiaries

FransLeys — Tue, 18 Feb 2025 16:41:09 GMT

Doesn't this filter work for you?

Conversely on the "Organize" tab you can define what subsidiary net new contacts should be created under (if they didn't exist yet)

Re: NetSuite Native Integration - Multiple Subsidiaries

RubenBurdin — Mon, 06 Oct 2025 21:28:08 GMT

Hi @sboerstler

That’s a great question and one that comes up often when teams manage several subsidiaries in NetSuite.

The native HubSpot–NetSuite connector doesn’t support running separate syncs for a single object like “Company” or “Invoice” across multiple subsidiaries. Instead, you can apply filters in your data sync configuration to limit which subsidiary’s data flows to HubSpot.

In Operations Hub Starter, that filter lives under Data Sync Settings > Filters > Subsidiary, where you can specify only one NetSuite subsidiary per sync (https://knowledge.hubspot.com/integrations/use-hubspots-integration-with-netsuite )

If you need two subsidiaries to sync independently say, with separate field mappings or record ownership you’d typically create a secondary integration layer or middleware that handles subsidiary-level routing before pushing to HubSpot.

Some teams use an intermediate database or data warehouse for this purpose, transforming and splitting records by subsidiary before they hit HubSpot.

If keeping each subsidiary isolated while maintaining a single view of customers is key, Stacksync can help. It supports multi-subsidiary bidirectional syncs across NetSuite and HubSpot with a shared mapping layer that respects each subsidiary’s boundaries while updating all changes in real time. This way, you can sync both service lines without duplicate records or manual filters.

Hope this clarifies your options.