topic Re: How often should you audit and update your buyer personas? in INBOUND Topics & Trends

How often should you audit and update your buyer personas?

gurjeetsingh — Wed, 11 Jun 2025 06:35:43 GMT

quartely

Re: How often should you audit and update your buyer personas?

TomM2 — Wed, 11 Jun 2025 08:15:52 GMT

It really depends on your market to be honest! Some markets move fast and others move a lot slower. Enterprise b2b has a much longer sales and marketing cycle than a b2c consumer product for example.

Quarterly is a great mid level for review though! I would say at the very least once a year if you have a long sales cycle.

Re: How often should you audit and update your buyer personas?

gurjeetsingh — Wed, 11 Jun 2025 08:21:21 GMT

Thank you Tom 😃