# Study Group: SEO **URL:** https://community.hubspot.com/c/academy-study-groups/study-group-seo/26.md [Latest](https://community.hubspot.com/latest.md) · [Categories](https://community.hubspot.com/categories.md) · [Tags](https://community.hubspot.com/tags.md) --- ## [Defining your SEO goals in HubSpot](https://community.hubspot.com/t/defining-your-seo-goals-in-hubspot/39309)
**Author:** [@rsheldon](https://community.hubspot.com/u/rsheldon)\ **Replies:** 6842\ **Last updated:** [October 25, 2026, 7:20am UTC](https://community.hubspot.com/t/defining-your-seo-goals-in-hubspot/39309 "2026-10-25T07:20:56Z")
By setting goals and putting numbers to those goals, you’ll be able to figure out whether your SEO efforts are actually payin… --- ## [What topics do you want to be known for?](https://community.hubspot.com/t/what-topics-do-you-want-to-be-known-for/39311)
**Author:** [@rsheldon](https://community.hubspot.com/u/rsheldon)\ **Replies:** 1946\ **Last updated:** [October 21, 2026, 10:42am UTC](https://community.hubspot.com/t/what-topics-do-you-want-to-be-known-for/39311 "2026-10-21T10:42:08Z")
Establishing topical relevancy is key to creating excellent, search-worthy content. What topics do people search for that are… --- ## [Power BI: Structuring SEO Data Tips & Tricks](https://community.hubspot.com/t/power-bi-structuring-seo-data-tips-tricks/69439)
**Author:** [@AHeni](https://community.hubspot.com/u/AHeni)\ **Replies:** 3\ **Last updated:** [October 16, 2026, 7:52pm UTC](https://community.hubspot.com/t/power-bi-structuring-seo-data-tips-tricks/69439 "2026-10-16T19:52:25Z")
Register here: LinkedIn Login, Sign in | LinkedIn Structured data is a strategic edge in modern SEO as it helps search engines and software applications, in general, to reliably parse, identify, and extract information … --- ## [Why SEO is important for bussiness today?](https://community.hubspot.com/t/why-seo-is-important-for-bussiness-today/148021)
**Author:** [@Rajaseo12](https://community.hubspot.com/u/Rajaseo12)\ **Replies:** 9\ **Last updated:** [October 12, 2026, 9:14am UTC](https://community.hubspot.com/t/why-seo-is-important-for-bussiness-today/148021 "2026-10-12T09:14:16Z")
Please help me about Today’s SEO fundamental and involving the artificial intelligence in SEO and digital marketing field? --- ## [How to show up in ChatGPT and Google AI (The New SEO Playbook: AEO and GEO for your HubSpot Website)](https://community.hubspot.com/t/how-to-show-up-in-chatgpt-and-google-ai-the-new-seo-playbook-aeo-and-geo-for-your-hubspot-website/138906)
**Author:** [@gabriel-nextiny](https://community.hubspot.com/u/gabriel-nextiny)\ **Replies:** 6\ **Last updated:** [October 9, 2026, 3:22pm UTC](https://community.hubspot.com/t/how-to-show-up-in-chatgpt-and-google-ai-the-new-seo-playbook-aeo-and-geo-for-your-hubspot-website/138906 "2026-10-09T15:22:52Z")
The New SEO Playbook: How AEO, GEO, and HubSpot Help You Show Up in Google AI and ChatGPT Search has entered a new era. I… --- ## [SEO Basics Every Content Writer Should Know](https://community.hubspot.com/t/seo-basics-every-content-writer-should-know/149989)
**Author:** [@SYadav78](https://community.hubspot.com/u/SYadav78)\ **Replies:** 1\ **Last updated:** [June 3, 2026, 4:53pm UTC](https://community.hubspot.com/t/seo-basics-every-content-writer-should-know/149989 "2026-06-03T16:53:03Z")
Hello everyone, I am a beginner in SEO and content writing. I recently started learning how keyword research, on-page SEO, a… --- ## [New to the SEO Study Group? Introduce yourself here ‌⬇️‌](https://community.hubspot.com/t/new-to-the-seo-study-group-introduce-yourself-here/39307)
**Author:** [@rsheldon](https://community.hubspot.com/u/rsheldon)\ **Replies:** 6394\ **Last updated:** [September 4, 2026, 7:34pm UTC](https://community.hubspot.com/t/new-to-the-seo-study-group-introduce-yourself-here/39307 "2026-09-04T19:34:24Z")
One of the best ways to learn SEO is by implementing strategies and sharing ideas with other SEOers, just like you. That’s w… --- ## [How effective is off-page SEO in HubSpot with Google’s AI updates?](https://community.hubspot.com/t/how-effective-is-off-page-seo-in-hubspot-with-google-s-ai-updates/153615)
**Author:** [@vietnamsmart](https://community.hubspot.com/u/vietnamsmart)\ **Replies:** 3\ **Last updated:** [August 10, 2026, 9:10am UTC](https://community.hubspot.com/t/how-effective-is-off-page-seo-in-hubspot-with-google-s-ai-updates/153615 "2026-08-10T09:10:36Z")
Been doing off-page SEO for a while now — backlinks, social profiles, brand mentions, the whole entity-building thing — and h… --- ## [Local SEO vs International SEO 2026](https://community.hubspot.com/t/local-seo-vs-international-seo-2026/149351)
**Author:** [@fakhruddiin](https://community.hubspot.com/u/fakhruddiin)\ **Replies:** 11\ **Last updated:** [August 2, 2026, 4:36am UTC](https://community.hubspot.com/t/local-seo-vs-international-seo-2026/149351 "2026-08-02T04:36:25Z")
A lot of businesses say they want MORE TRAFFIC My first question is always: From where? Because that changes the entire SE… --- ## [Unable to Retake HubSpot SEO Certification Exam](https://community.hubspot.com/t/unable-to-retake-hubspot-seo-certification-exam/153746)
**Author:** [@ACCENTURE](https://community.hubspot.com/u/ACCENTURE)\ **Replies:** 3\ **Last updated:** [July 22, 2026, 1:09pm UTC](https://community.hubspot.com/t/unable-to-retake-hubspot-seo-certification-exam/153746 "2026-07-22T13:09:31Z")
Hello HubSpot Team, I completed the SEO Certification course and took the exam, but I did not pass. It has been more than 4 … --- ## [SEO CERTIFICATION update](https://community.hubspot.com/t/seo-certification-update/153590)
**Author:** [@lauriesu](https://community.hubspot.com/u/lauriesu)\ **Replies:** 3\ **Last updated:** [July 21, 2026, 10:37pm UTC](https://community.hubspot.com/t/seo-certification-update/153590 "2026-07-21T22:37:37Z")
Hello…I took your SEO certification course a couple of months ago and then had to take a break for family illness. I was try… --- ## [SEO Certification Passed but Certificate Never Generated Before Course Transition](https://community.hubspot.com/t/seo-certification-passed-but-certificate-never-generated-before-course-transition/152599)
**Author:** [@Jwn2194](https://community.hubspot.com/u/Jwn2194)\ **Replies:** 7\ **Last updated:** [July 10, 2026, 1:14am UTC](https://community.hubspot.com/t/seo-certification-passed-but-certificate-never-generated-before-course-transition/152599 "2026-07-10T01:14:27Z")
Hi Academy Team, I experienced an issue while completing the HubSpot SEO Certification. Academy email: \[email\] Certification: HubSpot SEO Certification Exam score: 53/60 (Passed) Completion date: July 10, 2026 After … --- ## [Asking for Practical Steps for SEO Beginners](https://community.hubspot.com/t/asking-for-practical-steps-for-seo-beginners/122436)
**Author:** [@huzzain](https://community.hubspot.com/u/huzzain)\ **Replies:** 11\ **Last updated:** [July 6, 2026, 2:07pm UTC](https://community.hubspot.com/t/asking-for-practical-steps-for-seo-beginners/122436 "2026-07-06T14:07:45Z")
can anyone help me understand how to do seo practically. I have watched many video’s and have a basic understanding of SEO but when it comes to practical I don’t know what to do. It would be great if someone suggest prac… --- ## [What are your favorite SEO newsletters these days?](https://community.hubspot.com/t/what-are-your-favorite-seo-newsletters-these-days/139197)
**Author:** [@shatter](https://community.hubspot.com/u/shatter)\ **Replies:** 4\ **Last updated:** [July 5, 2026, 6:18pm UTC](https://community.hubspot.com/t/what-are-your-favorite-seo-newsletters-these-days/139197 "2026-07-05T18:18:34Z")
There are so many great ones, I’m always looking for more recommendations. (If you know of a good local SEO newsletter especially, I am really going deep on that lately). Here are some of my faves at the moment–give to… --- ## [Question for Marketers: How Are You Balancing Your SEO, GEO, and AEO Efforts?](https://community.hubspot.com/t/question-for-marketers-how-are-you-balancing-your-seo-geo-and-aeo-efforts/141842)
**Author:** [@seosiri](https://community.hubspot.com/u/seosiri)\ **Replies:** 3\ **Last updated:** [June 25, 2026, 2:21pm UTC](https://community.hubspot.com/t/question-for-marketers-how-are-you-balancing-your-seo-geo-and-aeo-efforts/141842 "2026-06-25T14:21:23Z")
Hi everyone, I’ve been thinking a lot about how much the “SEO” landscape has changed. It’s no longer a single discipline. We… --- ## [Welcome to the SEO Study Group!](https://community.hubspot.com/t/welcome-to-the-seo-study-group/39304)
**Author:** [@rsheldon](https://community.hubspot.com/u/rsheldon)\ **Replies:** 791\ **Last updated:** [June 22, 2026, 4:52pm UTC](https://community.hubspot.com/t/welcome-to-the-seo-study-group/39304 "2026-06-22T16:52:42Z")
Hey there! Welcome to the SEO Study Group. The purpose of this post is to walk you through the experience of getting started and how to get the most value out of this Study Group. If you have any specific questions or co… --- ## [How do you optimize your site for rich snippets?](https://community.hubspot.com/t/how-do-you-optimize-your-site-for-rich-snippets/39315)
**Author:** [@rsheldon](https://community.hubspot.com/u/rsheldon)\ **Replies:** 1213\ **Last updated:** [June 24, 2026, 8:15am UTC](https://community.hubspot.com/t/how-do-you-optimize-your-site-for-rich-snippets/39315 "2026-06-24T08:15:48Z")
The search landscape has changed dramatically over the past several years. One of the big changes is the introduction of rich results, sometimes referred to as rich snippets. They are visually enhanced search results tha… --- ## [SEO in Wordpress?](https://community.hubspot.com/t/seo-in-wordpress/88742)
**Author:** [@JHarris82](https://community.hubspot.com/u/JHarris82)\ **Replies:** 10\ **Last updated:** [June 20, 2026, 11:52am UTC](https://community.hubspot.com/t/seo-in-wordpress/88742 "2026-06-20T11:52:06Z")
I’m a marketing director of a company and we are wanting to improve our website SEO and possibly move our website to Wordpress. I’ve been told by our current developer (who I don’t think has a good understanding of Wordp… --- ## [Improving your technical SEO](https://community.hubspot.com/t/improving-your-technical-seo/39310)
**Author:** [@rsheldon](https://community.hubspot.com/u/rsheldon)\ **Replies:** 2473\ **Last updated:** [June 19, 2026, 3:53pm UTC](https://community.hubspot.com/t/improving-your-technical-seo/39310 "2026-06-19T15:53:48Z")
At the end of the day, your content is what will boost you to the top of search results. But in order to rank in the first place, you need strong technical SEO. This will also help you avoid inadvertent penalties from Go… --- ## [Marketing](https://community.hubspot.com/t/marketing/150174)
**Author:** [@ramakant](https://community.hubspot.com/u/ramakant)\ **Replies:** 0\ **Last updated:** [June 10, 2026, 1:45am UTC](https://community.hubspot.com/t/marketing/150174 "2026-06-10T01:45:15Z")
Marketing earning scheme stop --- ## [Should I Keep My New Review Platform on a Subdomain or Move to a Separate Domain?](https://community.hubspot.com/t/should-i-keep-my-new-review-platform-on-a-subdomain-or-move-to-a-separate-domain/150073)
**Author:** [@HRahman64](https://community.hubspot.com/u/HRahman64)\ **Replies:** 3\ **Last updated:** [June 9, 2026, 11:21pm UTC](https://community.hubspot.com/t/should-i-keep-my-new-review-platform-on-a-subdomain-or-move-to-a-separate-domain/150073 "2026-06-09T23:21:03Z")
Hi everyone, I’m building a Trustpilot-style review platform and would appreciate some SEO and branding advice. Let’s say I have a relatively new website called Example.com. The site is growing, but it is not yet a wel… --- ## [New to the SEO Study Group? Introduce yourself here ‌⬇️‌](https://community.hubspot.com/t/new-to-the-seo-study-group-introduce-yourself-here/114125)
**Author:** [@MAdejumo](https://community.hubspot.com/u/MAdejumo)\ **Replies:** 54\ **Last updated:** [June 5, 2026, 3:45pm UTC](https://community.hubspot.com/t/new-to-the-seo-study-group-introduce-yourself-here/114125 "2026-06-05T15:45:09Z")
My name is Mifa. I have been a content writer for a long while and I am currently between jobs. I am here to improve my knowledge of SEO and learn more from my classmates. I look forward to getting amazing insights that … --- ## [SEOs](https://community.hubspot.com/t/seos/149883)
**Author:** [@smahajan63](https://community.hubspot.com/u/smahajan63)\ **Replies:** 2\ **Last updated:** [June 4, 2026, 4:23am UTC](https://community.hubspot.com/t/seos/149883 "2026-06-04T04:23:56Z")
I have a strong interest towards digital marketing networking social media artificial intelligence and optimising. I want to embrace my skills in Seo along with artificial intelligence. --- ## [Beginner Seeking Guidance for Learning SEO](https://community.hubspot.com/t/beginner-seeking-guidance-for-learning-seo/149763)
**Author:** [@saru-411](https://community.hubspot.com/u/saru-411)\ **Replies:** 2\ **Last updated:** [June 2, 2026, 7:20pm UTC](https://community.hubspot.com/t/beginner-seeking-guidance-for-learning-seo/149763 "2026-06-02T19:20:35Z")
Hello Everyone, I want to learn SEO and digital marketing, including campaign analysis, ROI optimization, keyword research, and online marketing strategies. Please share beginner-friendly resources, tools, and practical… --- ## [Learning](https://community.hubspot.com/t/learning/149868)
**Author:** [@Beauty11](https://community.hubspot.com/u/Beauty11)\ **Replies:** 1\ **Last updated:** [June 1, 2026, 3:58pm UTC](https://community.hubspot.com/t/learning/149868 "2026-06-01T15:58:09Z")
Hey, @All Am new here, hope to learn a lot from y’all. --- ## [Beginner Here!](https://community.hubspot.com/t/beginner-here/149860)
**Author:** [@MEliazer](https://community.hubspot.com/u/MEliazer)\ **Replies:** 1\ **Last updated:** [June 1, 2026, 3:51pm UTC](https://community.hubspot.com/t/beginner-here/149860 "2026-06-01T15:51:14Z")
Hey all :waving\_hand:t3: Just came to learn about SEO. --- ## [SEO Goal-Setting and Reporting in HubSpot](https://community.hubspot.com/t/seo-goal-setting-and-reporting-in-hubspot/39316)
**Author:** [@rsheldon](https://community.hubspot.com/u/rsheldon)\ **Replies:** 973\ **Last updated:** [May 31, 2026, 9:54am UTC](https://community.hubspot.com/t/seo-goal-setting-and-reporting-in-hubspot/39316 "2026-05-31T09:54:40Z")
Reporting tells the story of what happened on your website to influence what you’re going to do next. This all depends on your goals. Start by setting SMART goals and establishing KPIs for your website. Once you’ve dete… --- ## [How to get high-quality backlinks from other websites?](https://community.hubspot.com/t/how-to-get-high-quality-backlinks-from-other-websites/72549)
**Author:** [@skhan51](https://community.hubspot.com/u/skhan51)\ **Replies:** 2\ **Last updated:** [May 27, 2026, 12:38pm UTC](https://community.hubspot.com/t/how-to-get-high-quality-backlinks-from-other-websites/72549 "2026-05-27T12:38:02Z")
Hey Guys Wishing you all the best of health. I am a Rug seller from America with an online store and website offering unique Rug of superior quality in both traditional, contemporary, and vintage styles. For over two ye… --- ## [New to SEO Study Group](https://community.hubspot.com/t/new-to-seo-study-group/149634)
**Author:** [@ssanwal](https://community.hubspot.com/u/ssanwal)\ **Replies:** 1\ **Last updated:** [May 26, 2026, 3:26pm UTC](https://community.hubspot.com/t/new-to-seo-study-group/149634 "2026-05-26T15:26:03Z")
Hy, I am SEOtechsavy, and I currently work as an SEO Analyst in a digital marketing agency. I work on different types of SEO projects, including law, real estate, IT, and other business websites. One SEO recommendation … --- ## [How can I get deep in understanding backlinks in seo?](https://community.hubspot.com/t/how-can-i-get-deep-in-understanding-backlinks-in-seo/146517)
**Author:** [@Ilyasss](https://community.hubspot.com/u/Ilyasss)\ **Replies:** 3\ **Last updated:** [May 26, 2026, 1:52pm UTC](https://community.hubspot.com/t/how-can-i-get-deep-in-understanding-backlinks-in-seo/146517 "2026-05-26T13:52:15Z")
After 2 months now I have some fundamental knowledge about seo in both on and off page and content too but I’m still struggling to understand backlinks in a deep way, I mean I don’t know how they work, any things I shoul… [Next page](https://community.hubspot.com/c/academy-study-groups/study-group-seo/26.md?page=1)