# Study Group: Content Hub for Marketers **URL:** https://community.hubspot.com/c/academy-study-groups/study-group-content-hub-for-marketers/34.md [Latest](https://community.hubspot.com/latest.md) · [Categories](https://community.hubspot.com/categories.md) · [Tags](https://community.hubspot.com/tags.md) --- ## [How well does your website serve its visitors?](https://community.hubspot.com/t/how-well-does-your-website-serve-its-visitors/40490)
**Author:** [@JorieMunroe](https://community.hubspot.com/u/JorieMunroe)\ **Replies:** 132\ **Last updated:** [October 26, 2026, 1:58pm UTC](https://community.hubspot.com/t/how-well-does-your-website-serve-its-visitors/40490 "2026-10-26T13:58:13Z")
Think about the saying, “People don’t buy a quarter-inch drill; they buy a quarter-inch hole.” This is a perfect example of t… --- ## [How to Use HubSpot AEO to Increase AI Brand Visibility on ChatGPT, Gemini, & Perplexity?](https://community.hubspot.com/t/how-to-use-hubspot-aeo-to-increase-ai-brand-visibility-on-chatgpt-gemini-perplexity/158253)
**Author:** [@gabriel-nextiny](https://community.hubspot.com/u/gabriel-nextiny)\ **Replies:** 3\ **Last updated:** [September 8, 2026, 10:25am UTC](https://community.hubspot.com/t/how-to-use-hubspot-aeo-to-increase-ai-brand-visibility-on-chatgpt-gemini-perplexity/158253 "2026-09-08T10:25:29Z")
One of the biggest things we’ve learned from using HubSpot AEO is that ChatGPT, Gemini, and Perplexity don’t necessarily eval… --- ## [Your SEO Checklist](https://community.hubspot.com/t/your-seo-checklist/40492)
**Author:** [@JorieMunroe](https://community.hubspot.com/u/JorieMunroe)\ **Replies:** 77\ **Last updated:** [September 5, 2026, 10:35am UTC](https://community.hubspot.com/t/your-seo-checklist/40492 "2026-09-05T10:35:18Z")
To optimize a site, you need to improve ranking factors in three areas — technical website setup, content, and links. With s… --- ## [What websites inspire you with their website design?](https://community.hubspot.com/t/what-websites-inspire-you-with-their-website-design/40491)
**Author:** [@JorieMunroe](https://community.hubspot.com/u/JorieMunroe)\ **Replies:** 114\ **Last updated:** [September 1, 2026, 2:24pm UTC](https://community.hubspot.com/t/what-websites-inspire-you-with-their-website-design/40491 "2026-09-01T14:24:46Z")
Deciding to create a web presence is a big decision, but the best websites are a culmination of many small decisions. Choosin… --- ## [HubSpot AEO: How are you optimizing for ChatGPT brand visibility?](https://community.hubspot.com/t/hubspot-aeo-how-are-you-optimizing-for-chatgpt-brand-visibility/157041)
**Author:** [@gabriel-nextiny](https://community.hubspot.com/u/gabriel-nextiny)\ **Replies:** 1\ **Last updated:** [August 25, 2026, 1:08pm UTC](https://community.hubspot.com/t/hubspot-aeo-how-are-you-optimizing-for-chatgpt-brand-visibility/157041 "2026-08-25T13:08:19Z")
We’ve been spending a lot of time in HubSpot AEO lately, tracking AI brand visibility across ChatGPT, Gemini, and Perplexity … --- ## [HubSpot CMS for Marketers Study Group: Introduce Yourself](https://community.hubspot.com/t/hubspot-cms-for-marketers-study-group-introduce-yourself/56292)
**Author:** [@gabriel-nextiny](https://community.hubspot.com/u/gabriel-nextiny)\ **Replies:** 171\ **Last updated:** [July 5, 2026, 11:04am UTC](https://community.hubspot.com/t/hubspot-cms-for-marketers-study-group-introduce-yourself/56292 "2026-07-05T11:04:08Z")
Welcome to the CMS for Marketers study group! We are so glad you’re here. Learning with others is even better! Introduce yourself and connect with other learners from around the world. Share ideas with other marketers b… --- ## [Looking to Expand My Hands-On Experience in HubSpot Marketing Automation](https://community.hubspot.com/t/looking-to-expand-my-hands-on-experience-in-hubspot-marketing-automation/151610)
**Author:** [@KDhanajeyan](https://community.hubspot.com/u/KDhanajeyan)\ **Replies:** 2\ **Last updated:** [June 29, 2026, 5:24pm UTC](https://community.hubspot.com/t/looking-to-expand-my-hands-on-experience-in-hubspot-marketing-automation/151610 "2026-06-29T17:24:40Z")
Hi HubSpot community, I’m on a journey to deepen my expertise in HubSpot Marketing Automation and would love to connect with others working in this space. I’m particularly interested in learning more about real-world u… --- ## [Are There Any AEO Certifications for HubSpot Marketers?](https://community.hubspot.com/t/are-there-any-aeo-certifications-for-hubspot-marketers/151637)
**Author:** [@gabriel-nextiny](https://community.hubspot.com/u/gabriel-nextiny)\ **Replies:** 0\ **Last updated:** [June 29, 2026, 5:20pm UTC](https://community.hubspot.com/t/are-there-any-aeo-certifications-for-hubspot-marketers/151637 "2026-06-29T17:20:27Z")
If you’re looking to learn Answer Engine Optimization (AEO) without piecing together information from dozens of blog posts and videos, the answer is yes. HubSpot Academy recently released two free AEO certifications,… --- ## [I'm New to HubSpot](https://community.hubspot.com/t/im-new-to-hubspot/149443)
**Author:** [@Yahson](https://community.hubspot.com/u/Yahson)\ **Replies:** 3\ **Last updated:** [June 8, 2026, 3:05pm UTC](https://community.hubspot.com/t/im-new-to-hubspot/149443 "2026-06-08T15:05:08Z")
I’m Happy to be here. --- ## [Upcoming HubSpot AEO Events (AI Brand Visibility & Answer Engine Optimization Webinars)](https://community.hubspot.com/t/upcoming-hubspot-aeo-events-ai-brand-visibility-answer-engine-optimization-webinars/149981)
**Author:** [@gabriel-nextiny](https://community.hubspot.com/u/gabriel-nextiny)\ **Replies:** 0\ **Last updated:** [June 3, 2026, 1:54pm UTC](https://community.hubspot.com/t/upcoming-hubspot-aeo-events-ai-brand-visibility-answer-engine-optimization-webinars/149981 "2026-06-03T13:54:36Z")
Upcoming HubSpot User Group Webinars About AEO and AI Brand Visibility The way buyers discover businesses is changing fast. AI-powered search experiences, answer engines, and recommendation systems are influencing vi… --- ## [Do I need AEO if my buyers aren’t using AI?](https://community.hubspot.com/t/do-i-need-aeo-if-my-buyers-aren-t-using-ai/149867)
**Author:** [@gabriel-nextiny](https://community.hubspot.com/u/gabriel-nextiny)\ **Replies:** 0\ **Last updated:** [May 30, 2026, 10:59pm UTC](https://community.hubspot.com/t/do-i-need-aeo-if-my-buyers-aren-t-using-ai/149867 "2026-05-30T22:59:58Z")
\[ Do I need AEO if my buyers aren’t using AI? \](AI Brand Visibility: Do You Need AEO if Your Buyers Aren’t Using AI? (From SEO to AEO) | HubSpot Academy & Community Programs) It’s one of the most common question… --- ## [HubSpot AEO Case Study: How We Increased AI Brand Visibility in Weeks with HubSpot AEO](https://community.hubspot.com/t/hubspot-aeo-case-study-how-we-increased-ai-brand-visibility-in-weeks-with-hubspot-aeo/149720)
**Author:** [@gabriel-nextiny](https://community.hubspot.com/u/gabriel-nextiny)\ **Replies:** 2\ **Last updated:** [May 30, 2026, 9:59pm UTC](https://community.hubspot.com/t/hubspot-aeo-case-study-how-we-increased-ai-brand-visibility-in-weeks-with-hubspot-aeo/149720 "2026-05-30T21:59:05Z")
HubSpot AEO Case Study: How We Increased AI Brand Visibility in Weeks Just published a new case study on how we used HubSpot AEO + our AEO Framework to increase AI brand visibility from near-zero to 35%+ in just w… --- ## [New to Hubspot](https://community.hubspot.com/t/new-to-hubspot/149518)
**Author:** [@Mandaaa](https://community.hubspot.com/u/Mandaaa)\ **Replies:** 3\ **Last updated:** [May 21, 2026, 5:04am UTC](https://community.hubspot.com/t/new-to-hubspot/149518 "2026-05-21T05:04:06Z")
Hello everyone, i am new on hubspot and everything feels very overwhelming, and my teams expects me to master it more than anyone in the team. Any guidance? Any help on where i can start? So it doesnt feel soo overwhelm… --- ## [HubSpot AEO Case Study: How to Increase AI Brand Visibility](https://community.hubspot.com/t/hubspot-aeo-case-study-how-to-increase-ai-brand-visibility/149184)
**Author:** [@gabriel-nextiny](https://community.hubspot.com/u/gabriel-nextiny)\ **Replies:** 1\ **Last updated:** [May 16, 2026, 2:31pm UTC](https://community.hubspot.com/t/hubspot-aeo-case-study-how-to-increase-ai-brand-visibility/149184 "2026-05-16T14:31:11Z")
HubSpot AEO Case Study: How We Increased AI Brand Visibility in Weeks Over the last few months we’ve been testing how AI search visibility actually works inside tools like: ChatGPT Google AI Overviews Gemini Cla… --- ## [Can you do AEO with HubSpot? (HubSpot AEO tool review)](https://community.hubspot.com/t/can-you-do-aeo-with-hubspot-hubspot-aeo-tool-review/148364)
**Author:** [@gabriel-nextiny](https://community.hubspot.com/u/gabriel-nextiny)\ **Replies:** 0\ **Last updated:** [April 15, 2026, 1:23pm UTC](https://community.hubspot.com/t/can-you-do-aeo-with-hubspot-hubspot-aeo-tool-review/148364 "2026-04-15T13:23:04Z")
With the recent launch of the HubSpot AEO tool, it feels like we’re entering a new phase of search. For the first time, HubSpot users can start to measure how their brand appears inside AI-generated answers across pl… --- ## [HubSpot AEO Guide](https://community.hubspot.com/t/hubspot-aeo-guide/147790)
**Author:** [@gabriel-nextiny](https://community.hubspot.com/u/gabriel-nextiny)\ **Replies:** 2\ **Last updated:** [March 31, 2026, 5:12pm UTC](https://community.hubspot.com/t/hubspot-aeo-guide/147790 "2026-03-31T17:12:49Z")
\[ \](https://inbound.nextinymarketing.com/seo-to-aeo-hubspot-guide) Our new HubSpot AEO Guide is now featured on the HubSpot Resources page, and it’s built to help marketers evolve from traditional SEO to AEO (Answer En… --- ## [How are HubSpot agencies adapting for AEO (Answer Engine Optimization)?](https://community.hubspot.com/t/how-are-hubspot-agencies-adapting-for-aeo-answer-engine-optimization/147663)
**Author:** [@gabriel-nextiny](https://community.hubspot.com/u/gabriel-nextiny)\ **Replies:** 2\ **Last updated:** [March 26, 2026, 1:34am UTC](https://community.hubspot.com/t/how-are-hubspot-agencies-adapting-for-aeo-answer-engine-optimization/147663 "2026-03-26T01:34:13Z")
I’ve been seeing more conversations around AEO lately, especially as AI becomes a bigger part of how buyers research solutions. A couple of shifts that stand out: • More searches are happening without clicks • Buyers … --- ## [HubSpot AEO Tools: The AI SEO Framework Marketers Should Master in 2026](https://community.hubspot.com/t/hubspot-aeo-tools-the-ai-seo-framework-marketers-should-master-in-2026/146860)
**Author:** [@gabriel-nextiny](https://community.hubspot.com/u/gabriel-nextiny)\ **Replies:** 2\ **Last updated:** [March 3, 2026, 12:38pm UTC](https://community.hubspot.com/t/hubspot-aeo-tools-the-ai-seo-framework-marketers-should-master-in-2026/146860 "2026-03-03T12:38:49Z")
\*\* \*\* Are you optimizing HubSpot for rankings… or for AI answers? Most HubSpot teams are still thinking in traditional SEO terms: Blog posts Keywords Traffic But AI has changed the way buyers discover, compare, a… --- ## [AI and AEO Tools Every HubSpot Marketer Should Master (Recap from last HubSpot User Group Event)](https://community.hubspot.com/t/ai-and-aeo-tools-every-hubspot-marketer-should-master-recap-from-last-hubspot-user-group-event/146732)
**Author:** [@gabriel-nextiny](https://community.hubspot.com/u/gabriel-nextiny)\ **Replies:** 0\ **Last updated:** [February 26, 2026, 6:32pm UTC](https://community.hubspot.com/t/ai-and-aeo-tools-every-hubspot-marketer-should-master-recap-from-last-hubspot-user-group-event/146732 "2026-02-26T18:32:12Z")
AI isn’t replacing marketers. It’s amplifying the ones who know how to use it. Yesterday, I walked through: :magnifying\_glass\_tilted\_right: HubSpot AI features that boost SEO & AEO :high\_voltage: How to repurpose c… --- ## [Next HUG Event: The AI Content Trap, And How to Avoid It (From SEO to AEO)](https://community.hubspot.com/t/next-hug-event-the-ai-content-trap-and-how-to-avoid-it-from-seo-to-aeo/146518)
**Author:** [@gabriel-nextiny](https://community.hubspot.com/u/gabriel-nextiny)\ **Replies:** 0\ **Last updated:** [February 21, 2026, 2:22pm UTC](https://community.hubspot.com/t/next-hug-event-the-ai-content-trap-and-how-to-avoid-it-from-seo-to-aeo/146518 "2026-02-21T14:22:58Z")
The AI Content Trap, And How to Avoid It (From SEO to AEO) Content Hub for Marketers HubSpot User Group Event: March 25, 2026 2:00 PM - 3:00 PM EDT Register here. AI has made content creation easier than ever. And t… --- ## [How to Become the AI Answer in HubSpot with Schema (From SEO to AEO)](https://community.hubspot.com/t/how-to-become-the-ai-answer-in-hubspot-with-schema-from-seo-to-aeo/146507)
**Author:** [@gabriel-nextiny](https://community.hubspot.com/u/gabriel-nextiny)\ **Replies:** 0\ **Last updated:** [February 20, 2026, 8:27pm UTC](https://community.hubspot.com/t/how-to-become-the-ai-answer-in-hubspot-with-schema-from-seo-to-aeo/146507 "2026-02-20T20:27:41Z")
Schema Made Simple: How to Become the AI Answer (From SEO to AEO) Today’s buyers are asking AI tools like Google AI Overviews, ChatGPT, Gemini, and Perplexity for direct answers, often without ever clicking a website. T… --- ## [CRM Tips to Streamline Marketing Workflows](https://community.hubspot.com/t/crm-tips-to-streamline-marketing-workflows/142276)
**Author:** [@JLumbos](https://community.hubspot.com/u/JLumbos)\ **Replies:** 3\ **Last updated:** [February 11, 2026, 2:15am UTC](https://community.hubspot.com/t/crm-tips-to-streamline-marketing-workflows/142276 "2026-02-11T02:15:50Z")
Hi everyone, I wanted to share a few practical CRM tips that have helped our marketing team stay organized and improve campaign efficiency: Use custom properties to track key marketing data such as lead source or camp… --- ## [HubSpot Academy Planning Season](https://community.hubspot.com/t/hubspot-academy-planning-season/142606)
**Author:** [@JennSanchez](https://community.hubspot.com/u/JennSanchez)\ **Replies:** 2\ **Last updated:** [January 12, 2026, 7:10pm UTC](https://community.hubspot.com/t/hubspot-academy-planning-season/142606 "2026-01-12T19:10:03Z")
Hi friends!! It is planning season for us at HubSpot Academy. Which means I want to make sure we’re creating educational content that YOU actually need. If you’re using Content hub, I’d love to hear from you in the comm… --- ## [Do you know what your visitors and leads are doing on your website?](https://community.hubspot.com/t/do-you-know-what-your-visitors-and-leads-are-doing-on-your-website/56424)
**Author:** [@gabriel-nextiny](https://community.hubspot.com/u/gabriel-nextiny)\ **Replies:** 33\ **Last updated:** [December 31, 2025, 1:37pm UTC](https://community.hubspot.com/t/do-you-know-what-your-visitors-and-leads-are-doing-on-your-website/56424 "2025-12-31T13:37:43Z")
How do you make decisions to optimize conversions? Understanding how your visitors and leads engage with your website can help you optimize these efforts over time to improve conversions and ultimately help them to find… --- ## [Do you know how many pages, blog articles, subdomains and landing pages your website has?](https://community.hubspot.com/t/do-you-know-how-many-pages-blog-articles-subdomains-and-landing-pages-your-website-has/56291)
**Author:** [@Meganksull](https://community.hubspot.com/u/Meganksull)\ **Replies:** 33\ **Last updated:** [December 29, 2025, 5:45pm UTC](https://community.hubspot.com/t/do-you-know-how-many-pages-blog-articles-subdomains-and-landing-pages-your-website-has/56291 "2025-12-29T17:45:34Z")
Before you start redesigning your site or making big changes to your site structure we recommend running a scan of all your pages. If your current site is not on HubSpot you can use external tools to crawl all pages and … --- ## [How does your website stack up?](https://community.hubspot.com/t/how-does-your-website-stack-up/56290)
**Author:** [@gabriel-nextiny](https://community.hubspot.com/u/gabriel-nextiny)\ **Replies:** 36\ **Last updated:** [December 16, 2025, 7:11am UTC](https://community.hubspot.com/t/how-does-your-website-stack-up/56290 "2025-12-16T07:11:01Z")
Grade your website in seconds. Then learn how to improve it for free. Use the Website Grader to grade your site and get insights in seconds. Reply to the post and answer the following questions: What was your overall s… --- ## [Loop Marketing vs Inbound Marketing](https://community.hubspot.com/t/loop-marketing-vs-inbound-marketing/143556)
**Author:** [@gabriel-nextiny](https://community.hubspot.com/u/gabriel-nextiny)\ **Replies:** 1\ **Last updated:** [December 2, 2025, 9:02am UTC](https://community.hubspot.com/t/loop-marketing-vs-inbound-marketing/143556 "2025-12-02T09:02:59Z")
Loop Marketing vs Inbound Marketing Inbound marketing isn’t disappearing, it’s evolving into something more adaptive and AI-ready. This is why SEO alone is no longer enough. We now need SEO + AEO (Answer Engine Optimizat… --- ## [A hardworking student](https://community.hubspot.com/t/a-hardworking-student/143246)
**Author:** [@JDG\_15](https://community.hubspot.com/u/JDG_15)\ **Replies:** 1\ **Last updated:** [November 24, 2025, 4:05pm UTC](https://community.hubspot.com/t/a-hardworking-student/143246 "2025-11-24T16:05:26Z")
Hi! --- ## [INTRODUCTION](https://community.hubspot.com/t/introduction/142310)
**Author:** [@NBrant](https://community.hubspot.com/u/NBrant)\ **Replies:** 1\ **Last updated:** [November 8, 2025, 10:35am UTC](https://community.hubspot.com/t/introduction/142310 "2025-11-08T10:35:57Z")
Hi Everyone --- ## [Curious about content embeds? I made a quick video!](https://community.hubspot.com/t/curious-about-content-embeds-i-made-a-quick-video/106746)
**Author:** [@JorieMunroe](https://community.hubspot.com/u/JorieMunroe)\ **Replies:** 7\ **Last updated:** [November 8, 2025, 1:17am UTC](https://community.hubspot.com/t/curious-about-content-embeds-i-made-a-quick-video/106746 "2025-11-08T01:17:27Z")
With content embed features, you can create sections of content in HubSpot, then embed them into your HubSpot or WordPress website. For a quick rundown of the tool, check out this video! Let me know what you think! [Next page](https://community.hubspot.com/c/academy-study-groups/study-group-content-hub-for-marketers/34.md?page=1)